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Current HIV/AIDS Reports

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01-06-2020 | Human Immunodeficiency Virus | eHealth and HIV (J Simoni and B Guthrie, Section Editors)

The CAN-DO-IT Model: a Process for Developing and Refining Online Recruitment in HIV/AIDS and Sexual Health Research

Authors: Kathryn Macapagal, Dennis H. Li, Antonia Clifford, Krystal Madkins, Brian Mustanski

Published in: Current HIV/AIDS Reports | Issue 3/2020

Abstract

Purpose of Review

HIV/AIDS and sexual health research has increasingly relied on online recruitment in recent years. However, as potential online recruitment avenues (e.g., dating and sexual networking applications, websites, social media) have proliferated, navigating this process has become increasingly complex. This paper presents a practical model to guide researchers through online recruitment irrespective of platform.

Recent Findings

The CAN-DO-IT model reflects 7 iterative steps based on work by the authors and other investigators: conceptualize scope of recruitment campaign, acquire necessary expertise, navigate online platforms, develop advertisements, optimize recruitment-to-enrollment workflow, implement advertising campaign, and track performance of campaigns and respond accordingly.

Summary

Online recruitment can accelerate HIV/AIDS research, yet relatively limited guidance exists to facilitate this process across platforms. The CAN-DO-IT model presents one approach to demystify online recruitment and reduce enrollment barriers.

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Title: The CAN-DO-IT Model: a Process for Developing and Refining Online Recruitment in HIV/AIDS and Sexual Health Research
Authors: Kathryn Macapagal
Dennis H. Li
Antonia Clifford
Krystal Madkins
Brian Mustanski
Publication date: 01-06-2020
Publisher: Springer US
Keywords: Human Immunodeficiency Virus
Acquired Immune Deficiency Syndrome
Published in: Current HIV/AIDS Reports / Issue 3/2020
Print ISSN: 1548-3568
Electronic ISSN: 1548-3576
DOI: https://doi.org/10.1007/s11904-020-00491-5

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The CAN-DO-IT Model: a Process for Developing and Refining Online Recruitment in HIV/AIDS and Sexual Health Research

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Summary

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