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01-03-2015 | Psychological Issues (M Hetherington and V Drapeau, Section Editors)

Is Sugar the new Tobacco? Insights from Laboratory Studies, Consumer Surveys and Public Health

Authors: Yann Le Bodo, Marie-Claude Paquette, Maggie Vallières, Natalie Alméras

Published in: Current Obesity Reports | Issue 1/2015

Abstract

In the Americas, mean energy intake from added sugar exceeds recent World Health Organization recommendations for free sugars in the diet. As a leading contributor to this excess, sugar-sweetened beverage (SSB) overconsumption represents a risk for the population’s health. This article provides an overview of clinical and epidemiological evidence, marketing practices, corporate influence and prevention strategies related to added sugar and SSB. For each aspect of this multidimensional profile, we briefly compare SSB to the case of tobacco pointing to similarities but also major differences. Tobacco control has demonstrated the effectiveness of long term multifaceted prevention strategies in multiple settings supported by strong public policies which may be applied to the consumption of SSB. However, translating these policies to the specific case of SSB is urgently needed, to inform preventive actions, decide which intervention mix will be used, and evaluate the process and impact of the chosen strategy.

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Title: Is Sugar the new Tobacco? Insights from Laboratory Studies, Consumer Surveys and Public Health
Authors: Yann Le Bodo
Marie-Claude Paquette
Maggie Vallières
Natalie Alméras
Publication date: 01-03-2015
Publisher: Springer US
Published in: Current Obesity Reports / Issue 1/2015
Electronic ISSN: 2162-4968
DOI: https://doi.org/10.1007/s13679-015-0141-3

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