Published in:
01-01-2014 | Editorial
Talking with Patients about Cost Containment
Author:
Howard Brody, MD, PhD
Published in:
Journal of General Internal Medicine
|
Issue 1/2014
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Excerpt
Conventional wisdom states that the American public is simply unwilling to talk about the need to constrain the costs of health care. Pundits note that the “R word,” rationing, is one of the proverbial political third rails. Nonetheless, a public health official recently has found audiences willing and even eager to talk about cost containment as an overriding policy priority. He elicits this response after he points out to them that by the year 2033, the projected annual premium for a health insurance plan for a family of four will exceed the projected annual median income for such a family (Michael Fine, MD, personal communication).
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