Skip to main content
Top
Published in: Human Resources for Health 1/2013

Open Access 01-12-2013 | Research

For more than love or money: attitudes of student and in-service health workers towards rural service in India

Authors: Sudha Ramani, Krishna D Rao, Mandy Ryan, Marko Vujicic, Peter Berman

Published in: Human Resources for Health | Issue 1/2013

Login to get access

Abstract

Background

While international literature on rural retention is expanding, there is a lack of research on relevant strategies from pluralistic healthcare environments such as India, where alternate medicine is an integral component of primary care. In such contexts, there is a constant tug of war in national policy on “Which health worker is needed in rural areas?” and “Who can, realistically, be got there?” In this article, we try to inform this debate by juxtaposing perspectives of three cadres involved in primary care in India—allopathic, ayurvedic and nursing—on rural service. We also identify key incentives for improved rural retention of these cadres.

Methods

We present qualitative evidence from two states, Uttarakhand and Andhra Pradesh. Eighty-eight in-depth interviews with students and in-service personnel were conducted between January and July 2010. Generic thematic analysis techniques were employed, and the data were organized in a framework that clustered factors linked to rural service as organizational (salary, infrastructure, career) and contextual (housing, children’s development, safety).

Results

Similar to other studies, we found that both pecuniary and non-pecuniary factors (salary, working conditions, children’s education, living conditions and safety) affect career preferences of health workers. For the allopathic cadre, rural primary care jobs commanded little respect; respondents from this cadre aimed to specialize and preferred private sector jobs. Offering preferential admission to specialist courses in exchange for a rural stint appears to be a powerful incentive for this cadre. In contrast, respondents from the Ayurvedic and nursing cadres favored public sector jobs even if this meant rural postings. For these two cadres, better salary, working and rural living conditions can increase recruitment.

Conclusions

Rural retention strategies in India have predominantly concentrated on the allopathic cadre. Our study suggests incentivizing rural service for the nursing and Ayurvedic cadres is less challenging in comparison to the allopathic cadre. Hence, there is merit in strengthening rural incentive strategies for these two cadres also. In our study, we have developed a detailed framework of rural retention factors and used this for delineating India-specific recommendations. This framework can be adapted to other similar contexts to facilitate international cross-cadre comparisons.
Appendix
Available only for authorised users
Literature
1.
go back to reference Chen LC: Striking the right balance: health workforce retention in remote and rural areas. Bull World Health Organ. 2010, 88: 323-10.2471/BLT.10.078477.CrossRefPubMedPubMedCentral Chen LC: Striking the right balance: health workforce retention in remote and rural areas. Bull World Health Organ. 2010, 88: 323-10.2471/BLT.10.078477.CrossRefPubMedPubMedCentral
2.
go back to reference Rao M, Rao KD, Kumar AK, Chatterjee M, Sundararaman T: Human resources for health in India. Lancet. 2011, 377: 587-598. 10.1016/S0140-6736(10)61888-0.CrossRefPubMed Rao M, Rao KD, Kumar AK, Chatterjee M, Sundararaman T: Human resources for health in India. Lancet. 2011, 377: 587-598. 10.1016/S0140-6736(10)61888-0.CrossRefPubMed
3.
go back to reference Reddy KS, Patel JP, Paul VK, Kumar AK, Dandona L: Towards achievement of universal health care in India by 2020: a call to action. Lancet. 2011, 377: 760-768. 10.1016/S0140-6736(10)61960-5.CrossRefPubMed Reddy KS, Patel JP, Paul VK, Kumar AK, Dandona L: Towards achievement of universal health care in India by 2020: a call to action. Lancet. 2011, 377: 760-768. 10.1016/S0140-6736(10)61960-5.CrossRefPubMed
4.
go back to reference World Health Organization: Working together for health—a World Health Report. 2006, Geneva: World Health Organization World Health Organization: Working together for health—a World Health Report. 2006, Geneva: World Health Organization
5.
go back to reference World Health Organization: Not enough here…too many there—Health workforce in India. 2007, New Delhi: World Health Organization Country Office for India World Health Organization: Not enough here…too many there—Health workforce in India. 2007, New Delhi: World Health Organization Country Office for India
6.
7.
go back to reference Liaw ST, McGrath B, Jones G, Russell U, Bourke L, Hsu-Hage B: A compulsory experiential and inter-professional rural health subject for undergraduate students. Rural Remote Health. 2005, 5: 460-PubMed Liaw ST, McGrath B, Jones G, Russell U, Bourke L, Hsu-Hage B: A compulsory experiential and inter-professional rural health subject for undergraduate students. Rural Remote Health. 2005, 5: 460-PubMed
8.
go back to reference Omole O, Marincowitz G: Perceptions of hospital managers regarding the impact of doctors’ community service. South African Family Practice. 2005, 47: 55-59.CrossRef Omole O, Marincowitz G: Perceptions of hospital managers regarding the impact of doctors’ community service. South African Family Practice. 2005, 47: 55-59.CrossRef
9.
go back to reference Government of India: National Rural Health Mission (2005–2012)- Mission Document. 2005, New Delhi: Ministry of Health and Family Welfare, Government of India Government of India: National Rural Health Mission (2005–2012)- Mission Document. 2005, New Delhi: Ministry of Health and Family Welfare, Government of India
10.
go back to reference Rao KD, Sundararaman T, Bhatnagar A, Gupta G, Kokho P, Jain K: Which doctor for primary health care? Quality of care and non-doctor clinicians in India. Soc Sci Med. 2013, 84: 30-4.CrossRefPubMed Rao KD, Sundararaman T, Bhatnagar A, Gupta G, Kokho P, Jain K: Which doctor for primary health care? Quality of care and non-doctor clinicians in India. Soc Sci Med. 2013, 84: 30-4.CrossRefPubMed
11.
go back to reference Blaauw D, Erasmus E, Pagaiya N, Tangcharoensathein V, Mulle K, Mudhune S: Policy interventions that attract nurses to rural areas: a multicountry discrete choice experiment. Bull World Health Organ. 2010, 88: 350-356. 10.2471/BLT.09.072918.CrossRefPubMedPubMedCentral Blaauw D, Erasmus E, Pagaiya N, Tangcharoensathein V, Mulle K, Mudhune S: Policy interventions that attract nurses to rural areas: a multicountry discrete choice experiment. Bull World Health Organ. 2010, 88: 350-356. 10.2471/BLT.09.072918.CrossRefPubMedPubMedCentral
12.
go back to reference Chomitz KM, Setiadi G: What Do Doctors Want? Developing incentives for doctors to serve in Indonesia's rural and remote areas. World Bank Working Paper Series 1888. 1997, Washington DC: World Bank Chomitz KM, Setiadi G: What Do Doctors Want? Developing incentives for doctors to serve in Indonesia's rural and remote areas. World Bank Working Paper Series 1888. 1997, Washington DC: World Bank
13.
go back to reference Sempowski IP: Effectiveness of financial incentives in exchange for rural and underserviced area return-of-service commitments: systematic review of the literature. Can J Rural Med. 2004, 9: 82-88.PubMed Sempowski IP: Effectiveness of financial incentives in exchange for rural and underserviced area return-of-service commitments: systematic review of the literature. Can J Rural Med. 2004, 9: 82-88.PubMed
14.
go back to reference Vujicic M, Shengelia B, Alfano M, Thu HB: Doctor shortages in rural Vietnam: using a labor market approach to inform policy. Soc Sci Med. 2011, 73: 970-977. 10.1016/j.socscimed.2011.06.010.CrossRefPubMed Vujicic M, Shengelia B, Alfano M, Thu HB: Doctor shortages in rural Vietnam: using a labor market approach to inform policy. Soc Sci Med. 2011, 73: 970-977. 10.1016/j.socscimed.2011.06.010.CrossRefPubMed
15.
go back to reference Mathauer I, Imhoff I: Health worker motivation in Africa: the role of non-financial incentives and human resource management tools. Hum Resour Health. 2006, 4: 24-10.1186/1478-4491-4-24.CrossRefPubMedPubMedCentral Mathauer I, Imhoff I: Health worker motivation in Africa: the role of non-financial incentives and human resource management tools. Hum Resour Health. 2006, 4: 24-10.1186/1478-4491-4-24.CrossRefPubMedPubMedCentral
16.
go back to reference Snow RC, Asabir K, Koomson E, Gyan K, Dzodzomenyo M, Kruk M, Kwansah J: Key factors leading to reduced recruitment and retention of health professionals in remote areas of Ghana: a qualitative study and proposed policy solutions. Hum Resour Health. 2011, 9: 13-10.1186/1478-4491-9-13.CrossRefPubMedPubMedCentral Snow RC, Asabir K, Koomson E, Gyan K, Dzodzomenyo M, Kruk M, Kwansah J: Key factors leading to reduced recruitment and retention of health professionals in remote areas of Ghana: a qualitative study and proposed policy solutions. Hum Resour Health. 2011, 9: 13-10.1186/1478-4491-9-13.CrossRefPubMedPubMedCentral
17.
go back to reference Manafa O, McAuliffe E, Maseko F, Bowie C, MacLachlan M, Normand C: Retention of health workers in Malawi: perspectives of health workers and district management. Hum Resour Health. 2009, 7: 65-10.1186/1478-4491-7-65.CrossRefPubMedPubMedCentral Manafa O, McAuliffe E, Maseko F, Bowie C, MacLachlan M, Normand C: Retention of health workers in Malawi: perspectives of health workers and district management. Hum Resour Health. 2009, 7: 65-10.1186/1478-4491-7-65.CrossRefPubMedPubMedCentral
18.
go back to reference Dieleman M, Cuong PV, Anh LV, Martineau T: Identifying factors for job motivation of rural health workers in North Viet Nam. Hum Resour Health. 2003, 1: 10-10.1186/1478-4491-1-10.CrossRefPubMedPubMedCentral Dieleman M, Cuong PV, Anh LV, Martineau T: Identifying factors for job motivation of rural health workers in North Viet Nam. Hum Resour Health. 2003, 1: 10-10.1186/1478-4491-1-10.CrossRefPubMedPubMedCentral
19.
go back to reference Fritzen SA: Strategic management of the health workforce in developing countries: what have we learned?. Hum Resour Health. 2007, 5: 4-10.1186/1478-4491-5-4.CrossRefPubMedPubMedCentral Fritzen SA: Strategic management of the health workforce in developing countries: what have we learned?. Hum Resour Health. 2007, 5: 4-10.1186/1478-4491-5-4.CrossRefPubMedPubMedCentral
20.
go back to reference Matsumoto M, Okayama M, Inoue K, Kajii E: Factors associated with rural doctors' intention to continue a rural career: a survey of 3072 doctors in Japan. Aust J Rural Health. 2005, 13: 219-225. 10.1111/j.1440-1584.2005.00705.x.CrossRefPubMed Matsumoto M, Okayama M, Inoue K, Kajii E: Factors associated with rural doctors' intention to continue a rural career: a survey of 3072 doctors in Japan. Aust J Rural Health. 2005, 13: 219-225. 10.1111/j.1440-1584.2005.00705.x.CrossRefPubMed
21.
go back to reference Razee H, Whittaker M, Jayasuriya R, Yap L, Brentnall L: Listening to the rural health workers in Papua New Guinea—the social factors that influence their motivation to work. Soc Sci Med. 2012, 75: 828-835. 10.1016/j.socscimed.2012.04.013.CrossRefPubMed Razee H, Whittaker M, Jayasuriya R, Yap L, Brentnall L: Listening to the rural health workers in Papua New Guinea—the social factors that influence their motivation to work. Soc Sci Med. 2012, 75: 828-835. 10.1016/j.socscimed.2012.04.013.CrossRefPubMed
22.
go back to reference Dussault G, Franceschini MC: Not enough there, too many here: understanding geographical imbalances in the distribution of the health workforce. Hum Resour Health. 2006, 4: 12-10.1186/1478-4491-4-12.CrossRefPubMedPubMedCentral Dussault G, Franceschini MC: Not enough there, too many here: understanding geographical imbalances in the distribution of the health workforce. Hum Resour Health. 2006, 4: 12-10.1186/1478-4491-4-12.CrossRefPubMedPubMedCentral
23.
go back to reference Lindelow M, Serneels P: The performance of health workers in Ethiopia: results from qualitative research. Soc Sci Med. 2006, 62: 2225-2235. 10.1016/j.socscimed.2005.10.015.CrossRefPubMed Lindelow M, Serneels P: The performance of health workers in Ethiopia: results from qualitative research. Soc Sci Med. 2006, 62: 2225-2235. 10.1016/j.socscimed.2005.10.015.CrossRefPubMed
24.
go back to reference Stephen E: Attracting generation next to the rural health sector. National Medical Journal of India. 2007, 20: 46-PubMed Stephen E: Attracting generation next to the rural health sector. National Medical Journal of India. 2007, 20: 46-PubMed
25.
go back to reference Schofield D, Fletcher S, Fuller J, Birden H, Page S: Where do students in the health professions want to work?. Hum Resour Health. 2009, 7: 74-10.1186/1478-4491-7-74.CrossRefPubMedPubMedCentral Schofield D, Fletcher S, Fuller J, Birden H, Page S: Where do students in the health professions want to work?. Hum Resour Health. 2009, 7: 74-10.1186/1478-4491-7-74.CrossRefPubMedPubMedCentral
26.
go back to reference Straume K, Shaw DM: Effective doctor retention strategies in Norway's northernmost county. Bull World Health Organ. 2010, 88: 390-394. 10.2471/BLT.09.072686.CrossRefPubMedPubMedCentral Straume K, Shaw DM: Effective doctor retention strategies in Norway's northernmost county. Bull World Health Organ. 2010, 88: 390-394. 10.2471/BLT.09.072686.CrossRefPubMedPubMedCentral
27.
go back to reference Lehmann U, Dieleman M, Martineau T: Staffing remote rural areas in middle- and low-income countries: a literature review of attraction and retention. BMC Health Serv Res. 2008, 8: 19-10.1186/1472-6963-8-19.CrossRefPubMedPubMedCentral Lehmann U, Dieleman M, Martineau T: Staffing remote rural areas in middle- and low-income countries: a literature review of attraction and retention. BMC Health Serv Res. 2008, 8: 19-10.1186/1472-6963-8-19.CrossRefPubMedPubMedCentral
28.
go back to reference Mishra B, Mehta S, Sinha ND, Shukla SK, Ahmed N, Kawatra A: Evaluation of work place stress in health university workers: a study from rural India. Indian J Community Med. 2011, 36: 39-44. 10.4103/0970-0218.80792.CrossRefPubMedPubMedCentral Mishra B, Mehta S, Sinha ND, Shukla SK, Ahmed N, Kawatra A: Evaluation of work place stress in health university workers: a study from rural India. Indian J Community Med. 2011, 36: 39-44. 10.4103/0970-0218.80792.CrossRefPubMedPubMedCentral
29.
go back to reference Sheikh K, Rajkumari B, Jain K, Rao KD, Patanwar P, Gupta G, Antony KR, Sundararaman T: Location and vocation: why some government doctors stay on in rural Chhattisgarh, India. Int Health. 2012, 4: 192-199. 10.1016/j.inhe.2012.03.004.CrossRefPubMed Sheikh K, Rajkumari B, Jain K, Rao KD, Patanwar P, Gupta G, Antony KR, Sundararaman T: Location and vocation: why some government doctors stay on in rural Chhattisgarh, India. Int Health. 2012, 4: 192-199. 10.1016/j.inhe.2012.03.004.CrossRefPubMed
30.
go back to reference Sundararaman T, Gupta G: Indian approaches to retaining skilled health workers in rural areas. Bull World Health Organ. 2011, 89: 73-77. 10.2471/BLT.09.070862.CrossRefPubMed Sundararaman T, Gupta G: Indian approaches to retaining skilled health workers in rural areas. Bull World Health Organ. 2011, 89: 73-77. 10.2471/BLT.09.070862.CrossRefPubMed
31.
go back to reference Rosenblatt RA, Whitcomb ME, Cullen TJ, Lishner DM, Hart LG: Which medical schools produce rural doctors?. JAMA. 1992, 268: 1559-1565. 10.1001/jama.1992.03490120073031.CrossRefPubMed Rosenblatt RA, Whitcomb ME, Cullen TJ, Lishner DM, Hart LG: Which medical schools produce rural doctors?. JAMA. 1992, 268: 1559-1565. 10.1001/jama.1992.03490120073031.CrossRefPubMed
32.
go back to reference Hudelson PM: Qualitative Research for Health Programmes. 1994, Geneva: Division of Mental Health, World Health Organization Hudelson PM: Qualitative Research for Health Programmes. 1994, Geneva: Division of Mental Health, World Health Organization
33.
go back to reference Miles MB, Huberman M: Qualitative data analysis: A sourcebook of new methods. 1994, California: Sage publications Miles MB, Huberman M: Qualitative data analysis: A sourcebook of new methods. 1994, California: Sage publications
34.
go back to reference Greene J, Thorogood N: Qualitative Methods for Health Research. 2004, London: Sage Publications Greene J, Thorogood N: Qualitative Methods for Health Research. 2004, London: Sage Publications
35.
go back to reference Schoo AM, Stagnitti KE, Mercer C, Dunbar JA: Conceptual model for recruitment and retention: allied health workforce enhancement in Western Victoria. Australia. Rural Remote Health. 2005, 5: 477-PubMed Schoo AM, Stagnitti KE, Mercer C, Dunbar JA: Conceptual model for recruitment and retention: allied health workforce enhancement in Western Victoria. Australia. Rural Remote Health. 2005, 5: 477-PubMed
36.
go back to reference Cameron PJ, Este DC, Worthington CA: Professional, personal and community: 3 domains of doctor retention in rural communities. Can J Rural Med. 2012, 17: 47-55.PubMed Cameron PJ, Este DC, Worthington CA: Professional, personal and community: 3 domains of doctor retention in rural communities. Can J Rural Med. 2012, 17: 47-55.PubMed
37.
go back to reference Girasek E, Eke E, Szócska M: Analysis of a survey on young doctors' willingness to work in rural Hungary. Hum Resour Health. 2010, 8: 13-10.1186/1478-4491-8-13.CrossRefPubMedPubMedCentral Girasek E, Eke E, Szócska M: Analysis of a survey on young doctors' willingness to work in rural Hungary. Hum Resour Health. 2010, 8: 13-10.1186/1478-4491-8-13.CrossRefPubMedPubMedCentral
38.
go back to reference Wayne S, Timm C, Serna L, Solan B, Kalishman S: Medical students' attitudes toward underserved populations: changing associations with choice of primary care versus non-primary care residency. J Health Care Poor Underserved. 2010, 21: 438-447. 10.1353/hpu.0.0317.CrossRefPubMed Wayne S, Timm C, Serna L, Solan B, Kalishman S: Medical students' attitudes toward underserved populations: changing associations with choice of primary care versus non-primary care residency. J Health Care Poor Underserved. 2010, 21: 438-447. 10.1353/hpu.0.0317.CrossRefPubMed
39.
go back to reference Shroff Z, Murthy S, Rao KD: Reservation in postgraduate education for government in-service doctors: a case study from Andhra Pradesh. BMC Proceedings. 2012, 6: 6-CrossRef Shroff Z, Murthy S, Rao KD: Reservation in postgraduate education for government in-service doctors: a case study from Andhra Pradesh. BMC Proceedings. 2012, 6: 6-CrossRef
Metadata
Title
For more than love or money: attitudes of student and in-service health workers towards rural service in India
Authors
Sudha Ramani
Krishna D Rao
Mandy Ryan
Marko Vujicic
Peter Berman
Publication date
01-12-2013
Publisher
BioMed Central
Published in
Human Resources for Health / Issue 1/2013
Electronic ISSN: 1478-4491
DOI
https://doi.org/10.1186/1478-4491-11-58

Other articles of this Issue 1/2013

Human Resources for Health 1/2013 Go to the issue