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Perspectives on Medical Education
Published in: Perspectives on Medical Education 3/2018

Open Access 01-06-2018 | The Writer’s Craft

Using rhetorical appeals to credibility, logic, and emotions to increase your persuasiveness

Author: Lara Varpio

Published in: Perspectives on Medical Education | Issue 3/2018

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Excerpt

In the Writer’s Craft section we offer simple tips to improve your writing in one of three areas: Energy, Clarity and Persuasiveness. Each entry focuses on a key writing feature or strategy, illustrates how it commonly goes wrong, teaches the grammatical underpinnings necessary to understand it and offers suggestions to wield it effectively. We encourage readers to share comments on or suggestions for this section on Twitter, using the hashtag: #how’syourwriting? …
Literature
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Burke K. A rhetoric of motives. Berkley: University of California Press; 1969. p. 72.
2.
3.
Varpio L, Bidlake E, Casimiro L, et al. Resident experiences of informal education: how often, from whom, about what and how. Med Educ. 2014;48:1220–34.CrossRef
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Lingard L. Joining a conversation: the problem/gap/hook heuristic. Perspect Med Educ. 2015;4:252–3.CrossRef
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Gould P. Letting the data speak for themselves. Ann Assoc Am Geogr. 2005;71:166–76.CrossRef
Metadata
Title
Using rhetorical appeals to credibility, logic, and emotions to increase your persuasiveness
Author
Lara Varpio
Publication date
01-06-2018
Publisher
Bohn Stafleu van Loghum
Published in
Perspectives on Medical Education / Issue 3/2018
Print ISSN: 2212-2761
Electronic ISSN: 2212-277X
DOI
https://doi.org/10.1007/s40037-018-0420-2

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