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Journal of Gambling Studies
Published in: Journal of Gambling Studies 3/2011

01-09-2011 | Original Paper

Gambling Motivation and Passion: A Comparison Study of Recreational and Pathological Gamblers

Authors: Ki-Joon Back, Choong-Ki Lee, Randy Stinchfield

Published in: Journal of Gambling Studies | Issue 3/2011

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Abstract

The aim of this study was to examine the structural relationship among gambling motivation, gambling passion, and behavioral intentions to gamble between recreational and pathological gamblers. Specifically, this study aimed to shed light on the different ways in which gambling motivation and affective attitude are associated with recreational and pathological gamblers. Using a purposive sampling method, 400 subjects were selected for and participated in this study during their visits to a casino. Study results echoed the notion of distinctive and separate gambling motivations and passions between recreational and pathological gamblers. Also, results identified specific areas to which casino operators or policy makers should pay special attention in developing effective marketing strategies to promote responsible gambling.
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Metadata
Title
Gambling Motivation and Passion: A Comparison Study of Recreational and Pathological Gamblers
Authors
Ki-Joon Back
Choong-Ki Lee
Randy Stinchfield
Publication date
01-09-2011
Publisher
Springer US
Published in
Journal of Gambling Studies / Issue 3/2011
Electronic ISSN: 1573-3602
DOI
https://doi.org/10.1007/s10899-010-9212-2

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