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Journal of Gambling Studies
Published in: Journal of Gambling Studies 1/2008

01-03-2008 | Original Paper

The Relationship Between Reinforcement and Gaming Machine Choice

Author: John Haw

Published in: Journal of Gambling Studies | Issue 1/2008

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Abstract

The present study assessed whether prior reinforcement experiences were related to gaming machine choice and the decision to change gaming machines during a session of gambling. Seventy undergraduate students (48 women, 22 men; mean age = 22.05 years) were presented with two visually identical simulated gaming machines in a practice phase. These simulated machines differed only in the rate of reinforcement. After the practice phase, participants were asked to choose a machine to play in the test phase and were allowed to change machines at will. Two measures of reinforcement were employed; frequency of wins and payback rate. Results indicated that neither measure of reinforcement was related to machine choice, but both were predictors of when participants changed machines. A post-hoc analysis of the 33 participants who changed machines during the test phase found a significant relationship between machine choice and prior reinforcement. For these participants, payback rate was significantly related to machine choice, unlike frequency of wins.
Literature
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Metadata
Title
The Relationship Between Reinforcement and Gaming Machine Choice
Author
John Haw
Publication date
01-03-2008
Publisher
Springer US
Published in
Journal of Gambling Studies / Issue 1/2008
Electronic ISSN: 1573-3602
DOI
https://doi.org/10.1007/s10899-007-9073-5

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