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Archives of Dermatological Research

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22-11-2022 | Skin Cancer | Original Paper

Cost and quality in consumer sunscreen preferences

Authors: Harlington Hanna, Shiv Patel, Roopal V. Kundu

Published in: Archives of Dermatological Research | Issue 4/2023

Abstract

Background

Sunscreen use is an important modifiable behavior to protect against skin cancer, photoaging, and sunburn. Product costs and characteristics may influence accessibility and usage of sunscreen. This study aims to determine preferences for sunscreen attributes and willingness to pay (WTP) for an ideal sunscreen product.

Methods

Adult volunteers 18 years or older were contacted on ResearchMatch. Of 670 responses, 489 surveys were completed and 2 were excluded based on the inclusion criterion. Online survey responses were collected in REDCap from July–September 2019. The online survey queried sunscreen attribute preferences and then respondent preferences were compiled into individualized descriptions of ideal products. Respondents were then asked to make purchasing decisions on these products. WTP was determined by analyzing product attributes and purchasing decisions. Attribute preferences were reported as numerical ratings of Importance and Desirability. WTP was calculated by linear regression of purchasing decision data. Qualitative comments about sunscreen preferences were also collected.

Results

The study involved 487 participants aged 18–85 years (mean 43.6, SD 15.7) and 84.4% (N = 411) female. The most popular attributes included complete prevention of skin cancer and sunburn. WTP for an ideal product was $30.10 ± 2.11 for one month of use.

Conclusions

Consumers provide high values in WTP for sunscreen. Dermatologists should consider cost and variability in attribute preferences when recommending sunscreens to patients. Further study is required to determine the effects, if any, of cost and attributes on adherence to sunscreen use in specific populations.

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Title: Cost and quality in consumer sunscreen preferences
Authors: Harlington Hanna
Shiv Patel
Roopal V. Kundu
Publication date: 22-11-2022
Publisher: Springer Berlin Heidelberg
Keyword: Skin Cancer
Published in: Archives of Dermatological Research / Issue 4/2023
Print ISSN: 0340-3696
Electronic ISSN: 1432-069X
DOI: https://doi.org/10.1007/s00403-022-02467-4

Keynote webinar | Spotlight on medication adherence

Springer Medicine

Cost and quality in consumer sunscreen preferences

Abstract

Background

Methods

Results

Conclusions

Keynote webinar | Spotlight on medication adherence

Springer Medicine

Abstract

Background

Methods

Results

Conclusions

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