Published in:
Open Access
01-10-2012 | Poster presentation
Cultural logics: a key issue in a Kaizen approach for malaria elimination
Authors:
Susanna Hausmann-Muela, Koen Peeters Grietens, Joan Muela Ribera
Published in:
Malaria Journal
|
Special Issue 1/2012
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Excerpt
Patients’adherence to malaria treatment is a key issue in malaria control and elimination. But adherence remains problematic even when drug supply is good, putting human behaviour at the forefront of interest. The current approach to behaviour change strongly relies on communication interventions [
1]. Such information and communication for behaviour change addresses people’s
explicit and
individual knowledge, on the premise that deficient or incorrect medical knowledge can be corrected and change behaviour. It hardly considers people’s
implicit and
collective knowledge or
cultural logicsthat underlie concepts and practices. …