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Globalization and Health
Published in: Globalization and Health 1/2018

Open Access 01-12-2018 | Commentary

Untapped aspects of mass media campaigns for changing health behaviour towards non-communicable diseases in Bangladesh

Authors: Reshman Tabassum, Guenter Froeschl, Jonas P. Cruz, Paolo C. Colet, Sukhen Dey, Sheikh Mohammed Shariful Islam

Published in: Globalization and Health | Issue 1/2018

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Abstract

In recent years, non-communicable diseases (NCDs) have become epidemic in Bangladesh. Behaviour changing interventions are key to prevention and management of NCDs. A great majority of people in Bangladesh have low health literacy, are less receptive to health information, and are unlikely to embrace positive health behaviours. Mass media campaigns can play a pivotal role in changing health behaviours of the population. This review pinpoints the role of mass media campaigns for NCDs and the challenges along it, whilst stressing on NCD preventive programmes (with the examples from different countries) to change health behaviours in Bangladesh. Future research should underpin the use of innovative technologies and mobile phones, which might be a prospective option for NCD prevention and management in Bangladesh.
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Metadata
Title
Untapped aspects of mass media campaigns for changing health behaviour towards non-communicable diseases in Bangladesh
Authors
Reshman Tabassum
Guenter Froeschl
Jonas P. Cruz
Paolo C. Colet
Sukhen Dey
Sheikh Mohammed Shariful Islam
Publication date
01-12-2018
Publisher
BioMed Central
Published in
Globalization and Health / Issue 1/2018
Electronic ISSN: 1744-8603
DOI
https://doi.org/10.1186/s12992-018-0325-1

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