Published in:
01-03-2015
The Impact of Indoor Tanning Legislation: Newspaper Coverage of the Risks of Indoor Tanning Before and After the California Indoor Tanning Ban for Minors
Authors:
Jonathan E. Mayer, Susan M. Swetter, Samantha Guild, Alan C. Geller
Published in:
Journal of Cancer Education
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Issue 1/2015
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Abstract
On June 1, 2011, the California Senate passed a bill banning minors from indoor tanning. We aimed to determine whether the bill’s passage was associated with longer-term media coverage regarding skin protection and the risks associated with indoor tanning. Articles from 31 English-language California newspapers between June 2010–May 2011 (PRE) and June 2011–May 2012 (POST) were searched using terms related to skin protection. Ninety articles were found for in-depth coding and analysis. There were more skin protection articles in the POST period than in the PRE period (57 vs 33; p < .05). In addition, there were more POST articles mentioning the risks of indoor tanning (33 vs 10; p < .001), and a POST article was more likely to mention the risks (58 vs 30 %; p < .05). The higher number of POST articles mentioning the risks persisted throughout all quarters. Therefore, the California indoor tanning ban was associated with increased longer-term news coverage of skin protection and the risks associated with indoor tanning. This finding has potential influence on the many states that are considering comparable legislation.