Skip to main content
Top
Published in: Journal of Public Health 4/2021

Open Access 01-08-2021 | Public Health | Original Article

Corporate social responsibility vs. financial interests: the case of responsible gambling programs

Authors: Ingo Fiedler, Sylvia Kairouz, Jennifer Reynolds

Published in: Journal of Public Health | Issue 4/2021

Login to get access

Abstract

Aim

Corporate social responsibility (CSR) is supposed to play an important part in public health. Critics argue that opposing financial interests can prevent companies from implementing effective CSR programs. We shed light on this discussion by analyzing CSR programs of gambling operators.

Subjects and methods

Two data sets are used: (1) seven responsible gambling (RG) programs of German slot machine hall operators and (2) a survey carried out among 512 problem gamblers in treatment who play primarily in slot machines halls.

Results

Results show that the RG programs list mostly mandatory measures with one major exception: to approach possible problem gamblers with the intention to help them. However, operators’ staff approach only 1% of problem gamblers.

Conclusion

We argue that the observed ineffective implementation of voluntary CSR measures is grounded in the strong financial incentive of operators to serve precisely the group they should stop from playing: problem gamblers. We conclude that financial interests reduce the effectiveness of CSR.
Literature
go back to reference Babor T, Robaina K (2013) Public health, academic medicine, and the alcohol Industry’s corporate social responsibility activities. Am J Public Health 103(2):206–214CrossRef Babor T, Robaina K (2013) Public health, academic medicine, and the alcohol Industry’s corporate social responsibility activities. Am J Public Health 103(2):206–214CrossRef
go back to reference Barry AE, Goodson P (2010) Use (and misuse) of the responsible drinking message in public health and alcohol advertising: a review. Health Educ Behav 37(2):288–303CrossRef Barry AE, Goodson P (2010) Use (and misuse) of the responsible drinking message in public health and alcohol advertising: a review. Health Educ Behav 37(2):288–303CrossRef
go back to reference Blaszczynski A, Ladouceur R, Nower L, Shaffer H (2008) Informed choice and gambling: principles for consumer protection. J Gambl Bus Econ 2(1):103–118CrossRef Blaszczynski A, Ladouceur R, Nower L, Shaffer H (2008) Informed choice and gambling: principles for consumer protection. J Gambl Bus Econ 2(1):103–118CrossRef
go back to reference Brosowski T, Hayer T, Meyer G, Rumpf H-J, John U, Bischof A (2015) Thresholds of probable problematic gambling involvement for the German population: results of the pathological gambling and epidemiology (PAGE) study. Psychol Addict Behav 29:794–804CrossRef Brosowski T, Hayer T, Meyer G, Rumpf H-J, John U, Bischof A (2015) Thresholds of probable problematic gambling involvement for the German population: results of the pathological gambling and epidemiology (PAGE) study. Psychol Addict Behav 29:794–804CrossRef
go back to reference Casswell S, Thamarangsi T (2009) Reducing harm from alcohol: call to action. Lancet 373(9682):2247–2257CrossRef Casswell S, Thamarangsi T (2009) Reducing harm from alcohol: call to action. Lancet 373(9682):2247–2257CrossRef
go back to reference Currie SR, Miller NV, Hodgins DC, Wang J (2009) Defining a threshold of harm from gambling for population health surveillance research. Int Gambl Stud 9:19–38CrossRef Currie SR, Miller NV, Hodgins DC, Wang J (2009) Defining a threshold of harm from gambling for population health surveillance research. Int Gambl Stud 9:19–38CrossRef
go back to reference Dunstone K, Brennan E, Slater MD, Dixon HG, Durkin SJ, Pettigrew S, Wakefield MA (2017) Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience. BMC Public Health 17(1):1–13CrossRef Dunstone K, Brennan E, Slater MD, Dixon HG, Durkin SJ, Pettigrew S, Wakefield MA (2017) Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience. BMC Public Health 17(1):1–13CrossRef
go back to reference Fiedler I (2012) The gambling habits of online poker players. J Gambl Bus Econ 6:1–23 Fiedler I (2012) The gambling habits of online poker players. J Gambl Bus Econ 6:1–23
go back to reference Fiedler I (2016) Glücksspiele: Eine verhaltens- und gesundheitsökonomische Analyse mit rechtspolitischen Empfehlungen. Peter Lang Verlag, FrankfurtCrossRef Fiedler I (2016) Glücksspiele: Eine verhaltens- und gesundheitsökonomische Analyse mit rechtspolitischen Empfehlungen. Peter Lang Verlag, FrankfurtCrossRef
go back to reference Fiedler I, Kairouz S, Costes J-M, Weißmüller KS (2019) Gambling spending and its concentration on problem gamblers. J Bus Res 98:82–91CrossRef Fiedler I, Kairouz S, Costes J-M, Weißmüller KS (2019) Gambling spending and its concentration on problem gamblers. J Bus Res 98:82–91CrossRef
go back to reference Garriga E, Melé D (2004) Corporate social responsibility theories: mapping the territory. J Bus Ethics 53(1–2):51–71CrossRef Garriga E, Melé D (2004) Corporate social responsibility theories: mapping the territory. J Bus Ethics 53(1–2):51–71CrossRef
go back to reference Hessari NM, Petticrew M (2017) What does the alcohol industry mean by “responsible drinking”? A comparative analysis. J Public Health 40(1):90–97CrossRef Hessari NM, Petticrew M (2017) What does the alcohol industry mean by “responsible drinking”? A comparative analysis. J Public Health 40(1):90–97CrossRef
go back to reference Hing N (2002) The emergence of problem gambling as a corporate social issue in Australia. Int Gambl Stud 2:101–122CrossRef Hing N (2002) The emergence of problem gambling as a corporate social issue in Australia. Int Gambl Stud 2:101–122CrossRef
go back to reference Hing N (2010) The evolution of responsible gambling policy and practice: insights for Asia from Australia. Asian J Gambl Issues Public Health 1(1):19–33CrossRef Hing N (2010) The evolution of responsible gambling policy and practice: insights for Asia from Australia. Asian J Gambl Issues Public Health 1(1):19–33CrossRef
go back to reference Jones SC, Hall S, Kypri K (2017) Should I drink responsibly, safely or properly? Confusing messages about reducing alcohol-related harm. PLoS One 12(9):1–14CrossRef Jones SC, Hall S, Kypri K (2017) Should I drink responsibly, safely or properly? Confusing messages about reducing alcohol-related harm. PLoS One 12(9):1–14CrossRef
go back to reference Korn D, Shaffer H (1999) Gambling and the health of the public: adopting a public health perspective. J Gambl Stud 15(4):290–364CrossRef Korn D, Shaffer H (1999) Gambling and the health of the public: adopting a public health perspective. J Gambl Stud 15(4):290–364CrossRef
go back to reference Leung TCH, Snell RS (2017) Attraction or distraction? Corporate social responsibility in Macao’s gambling industry. J Bus Ethics 145:637–658CrossRef Leung TCH, Snell RS (2017) Attraction or distraction? Corporate social responsibility in Macao’s gambling industry. J Bus Ethics 145:637–658CrossRef
go back to reference Mayfield D, McLeod G, Hall P (1974) The CAGE questionnaire: validation of a new alcoholism screening instrument. The American Journal of Psychiatry 131(10):1121–1123 Mayfield D, McLeod G, Hall P (1974) The CAGE questionnaire: validation of a new alcoholism screening instrument. The American Journal of Psychiatry 131(10):1121–1123
go back to reference Petry J (2003) Glücksspielsucht. Hogrefe, Göttingen Petry J (2003) Glücksspielsucht. Hogrefe, Göttingen
go back to reference Pettigrew S, Biagioni N, Daube M, Stafford J, Jones SC, Chikritzhs T (2016) Reverse engineering a ‘responsible drinking’ campaign to assess strategic intent. Addiction 111(6):1107–1113CrossRef Pettigrew S, Biagioni N, Daube M, Stafford J, Jones SC, Chikritzhs T (2016) Reverse engineering a ‘responsible drinking’ campaign to assess strategic intent. Addiction 111(6):1107–1113CrossRef
go back to reference Productivity Commission (2010) Gambling. Productivity Commission, Canberra Productivity Commission (2010) Gambling. Productivity Commission, Canberra
go back to reference Room R, Babor T, Rehm J (2005) Alcohol and public health. Lancet 365(9458):519–230CrossRef Room R, Babor T, Rehm J (2005) Alcohol and public health. Lancet 365(9458):519–230CrossRef
go back to reference Savell E, Fooks G, Gilmore AB (2016) How does the alcohol industry attempt to influence marketing regulations? A systematic review. Addiction 111(1):18–32CrossRef Savell E, Fooks G, Gilmore AB (2016) How does the alcohol industry attempt to influence marketing regulations? A systematic review. Addiction 111(1):18–32CrossRef
go back to reference Smith GJ, Wynne HJ (2002) Measuring gambling and problem gambling in Alberta using the Canadian problem gambling index (CPGI): final report. Alberta Gabling Research Institute, Calgary Smith GJ, Wynne HJ (2002) Measuring gambling and problem gambling in Alberta using the Canadian problem gambling index (CPGI): final report. Alberta Gabling Research Institute, Calgary
go back to reference Swathi R (2018) A study on role of corporate social responsibility in organizations. Glob J Res Anal 7(2):342–346 Swathi R (2018) A study on role of corporate social responsibility in organizations. Glob J Res Anal 7(2):342–346
go back to reference The Commission of the European Communities (2001) Green paper: promoting a European framework for corporate social responsibility. EU Commission, Brussels The Commission of the European Communities (2001) Green paper: promoting a European framework for corporate social responsibility. EU Commission, Brussels
go back to reference Tom MA, LaPlante DA, Shaffer HJ (2014) Does Pareto rule internet gambling? Problems among the “vital few” & “trivial many”. J Gambl Bus Econ 8(1):73–100CrossRef Tom MA, LaPlante DA, Shaffer HJ (2014) Does Pareto rule internet gambling? Problems among the “vital few” & “trivial many”. J Gambl Bus Econ 8(1):73–100CrossRef
go back to reference Volberg RA, Bernhard B (2006) The 2006 study of gambling and problem gambling in New Mexico: report to the responsible gaming Association of new Mexico. Gemini Research, Northampton Volberg RA, Bernhard B (2006) The 2006 study of gambling and problem gambling in New Mexico: report to the responsible gaming Association of new Mexico. Gemini Research, Northampton
go back to reference Wiebe J, Mun P, Kauffman N (2006) Gambling and problem gambling in Ontario 2005. Council, Responsible Gaming Wiebe J, Mun P, Kauffman N (2006) Gambling and problem gambling in Ontario 2005. Council, Responsible Gaming
go back to reference Williams RJ, Wood RT (2007) The proportion of Ontario gambling revenue derived from problem gamblers. Can Public Policy 33:367–387CrossRef Williams RJ, Wood RT (2007) The proportion of Ontario gambling revenue derived from problem gamblers. Can Public Policy 33:367–387CrossRef
Metadata
Title
Corporate social responsibility vs. financial interests: the case of responsible gambling programs
Authors
Ingo Fiedler
Sylvia Kairouz
Jennifer Reynolds
Publication date
01-08-2021
Publisher
Springer Berlin Heidelberg
Keyword
Public Health
Published in
Journal of Public Health / Issue 4/2021
Print ISSN: 2198-1833
Electronic ISSN: 1613-2238
DOI
https://doi.org/10.1007/s10389-020-01219-w

Other articles of this Issue 4/2021

Journal of Public Health 4/2021 Go to the issue