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01-06-2008 | Rapid Communication

Promoting Fruit and Vegetable Intake through Messages Tailored to Individual Differences in Regulatory Focus

Authors: Amy E. Latimer, Ph.D., Pamela Williams-Piehota, Ph.D., Nicole A. Katulak, B.S., Ashley Cox, M.A., Linda Mowad, R.N., E. Tory Higgins, Ph.D., Peter Salovey, Ph.D.

Published in: Annals of Behavioral Medicine | Issue 3/2008

Abstract

Background

Researchers must identify strategies to optimize the persuasiveness of messages used in public education campaigns encouraging fruit and vegetable (FV) intake.

Purpose

This study examined whether tailoring messages to individuals’ regulatory focus (RF), the tendency to be motivated by promotion versus prevention goals, increased the persuasiveness of messages encouraging greater FV intake.

Method

Participants (n = 518) completed an assessment of their RF and were randomly assigned to receive either prevention- or promotion-oriented messages. Messages were mailed 1 week, 2 months, and 3 months after the baseline interview. Follow-up assessments were conducted 1 and 4 months after the baseline assessment.

Results

Regression analyses revealed that at Month 4, the messages were somewhat more efficacious when congruent with participants’ RF.

Conclusion

RF may be a promising target for developing tailored messages promoting increased FV intake, and particularly for encouraging individuals to meet FV guidelines.

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Title: Promoting Fruit and Vegetable Intake through Messages Tailored to Individual Differences in Regulatory Focus
Authors: Amy E. Latimer, Ph.D.
Pamela Williams-Piehota, Ph.D.
Nicole A. Katulak, B.S.
Ashley Cox, M.A.
Linda Mowad, R.N.
E. Tory Higgins, Ph.D.
Peter Salovey, Ph.D.
Publication date: 01-06-2008
Publisher: Springer-Verlag
Published in: Annals of Behavioral Medicine / Issue 3/2008
Print ISSN: 0883-6612
Electronic ISSN: 1532-4796
DOI: https://doi.org/10.1007/s12160-008-9039-6

Keynote webinar | Spotlight on medication adherence

Springer Medicine

Promoting Fruit and Vegetable Intake through Messages Tailored to Individual Differences in Regulatory Focus

Abstract

Background

Purpose

Method

Results

Conclusion

Keynote webinar | Spotlight on medication adherence

Springer Medicine

Abstract

Background

Purpose

Method

Results

Conclusion

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