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Maternal and Child Health Journal

Published in:

01-06-2018

Motivating Smoking Cessation Text Messages: Perspectives from Pregnant Smokers

Authors: Jennifer M. Schindler-Ruwisch, Leah E. Leavitt, Laura E. Macherelli, Monique M. Turner, Lorien C. Abroms

Published in: Maternal and Child Health Journal | Issue 6/2018

Abstract

Objectives

The purpose of this research is to analyze cessation text-messages written by pregnant smokers to elucidate the target population’s preferred content and message attributes. To achieve this goal, the objectives of this study are three-fold; to qualitatively code messages written by pregnant smokers for frame, type of appeal, and intended target.

Methods

Study participants were recruited as part of a larger trial of pregnant smokers who were enrolled in a text-messaging program or control group and surveyed 1 month post-enrollment. Each participant was asked to write a brief message to another pregnant smoker and two independent coders qualitatively analyzed responses.

Results

User generated messages (N = 51) were equally loss and gain framed, and the most common appeals were: fear, guilt, cognitive, hope and empathy, in order of most to least frequent. The target of the majority of the messages was the baby.

Conclusions for Practice

Allowing pregnant smokers to write cessation text-messages for other pregnant women can provide relevant insight into intervention content. Specifically, pregnant smokers appear to equally promote gain and loss frames, but may prefer messages that include components of fear and guilt related to the impact of smoking on their baby. Additional research is needed to systematically uncover perspectives of pregnant smokers to ensure interventions are optimally effective.

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Title: Motivating Smoking Cessation Text Messages: Perspectives from Pregnant Smokers
Authors: Jennifer M. Schindler-Ruwisch
Leah E. Leavitt
Laura E. Macherelli
Monique M. Turner
Lorien C. Abroms
Publication date: 01-06-2018
Publisher: Springer US
Published in: Maternal and Child Health Journal / Issue 6/2018
Print ISSN: 1092-7875
Electronic ISSN: 1573-6628
DOI: https://doi.org/10.1007/s10995-018-2452-y

At a glance: The STEP trials

Springer Medicine

Motivating Smoking Cessation Text Messages: Perspectives from Pregnant Smokers

Abstract

Objectives

Methods

Results

Conclusions for Practice

At a glance: The STEP trials

Springer Medicine

Abstract

Objectives

Methods

Results

Conclusions for Practice

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