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BMC Oral Health

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01-12-2020 | Bleaching | Research article

“How I whiten my teeth”: YouTube™ as a patient information resource for teeth whitening

Authors: Huseyin Simsek, Suleyman Kutalmış Buyuk, Ebru Cetinkaya, Mubin Tural, Murside Seda Koseoglu

Published in: BMC Oral Health | Issue 1/2020

Abstract

Background

YouTube™ is the world’s second most popular website after Google on the Internet. The aim of this study was to assess the quality and content of information YouTube™ videos for patients seeking information about teeth whitening.

Methods

The keyword ‘teeth whitening’ was searched on YouTube™. YouTube™ was filtered by the relevance, and the first 100 videos that met the inclusion criteria were evaluated. The included videos were analyzed for views, duration, time since video upload, likes/dislikes, number of comments, source, material types (dental, natural, and other). Also, video purpose was analyzed under nine categories (definition, material preparation, the procedure of application, material comparison, before/after comparison, symptoms, post-op experience, commercial, educational). Each video was classified according to the quality of information content as ‘good’, ‘moderate’, or ‘poor’. The Kruskal-Wallis test, Fischer’s Exact test and Spearman correlation analyses were performed.

Results

Most videos were uploaded by laypersons (60.0%). The definition of teeth whitening was the most commonly covered topic (74.0%), followed by the procedure of application (54.0%), and post-op experience (36.0%). Only 12% of videos were classified as having good information quality content, 53% moderate, and 35% were rated as poor information content. Poor-information content videos had a significantly higher number of viewing rates than the other groups (P = 0.002), besides the duration was significantly higher in poor-information content videos (P =0.002). There was a significant relationship between the quality of video information and material types (P <0.001).

Conclusions

YouTube™ should not be used as a thoroughly reliable and accurate source for patient information about teeth whitening. More informative and reliable content YouTube™ videos about teeth whitening should be uploaded by professionals.

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Title: “How I whiten my teeth”: YouTube™ as a patient information resource for teeth whitening
Authors: Huseyin Simsek
Suleyman Kutalmış Buyuk
Ebru Cetinkaya
Mubin Tural
Murside Seda Koseoglu
Publication date: 01-12-2020
Publisher: BioMed Central
Keyword: Bleaching
Published in: BMC Oral Health / Issue 1/2020
Electronic ISSN: 1472-6831
DOI: https://doi.org/10.1186/s12903-020-01172-w

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Springer Medicine

“How I whiten my teeth”: YouTube™ as a patient information resource for teeth whitening

Abstract

Background

Methods

Results

Conclusions

At a glance: The ONWARDS insulin icodec trials

Springer Medicine

Abstract

Background

Methods

Results

Conclusions

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