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Breast Cancer Research
Published in: Breast Cancer Research 4/2010

01-12-2010 | Short communication

Deciding priorities in Pharma

Author: Maria Koehler

Published in: Breast Cancer Research | Special Issue 4/2010

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Excerpt

It is commonly assumed that the primary objective of Pharma is to generate and maximize profit to share-holders rather than to serve humanity by the prevention and cure of disease and furthering science. Pharma is also felt to lack an incentive to fund and deliver personalized medicines, so it is up to the scientific community to do that (AT Fojo, Head of the Experimental Therapeutics Section, NCI at AACR 2010). Meanwhile, there are doubts within Pharma itself: 'increasing regulatory requirements, related escalating costs of development, and well publicized product withdrawals are leading those in the industry and its investors to wonder where future value can be realized,' (Ken Fyvie, expert in commercial strategy). …
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Metadata
Title
Deciding priorities in Pharma
Author
Maria Koehler
Publication date
01-12-2010
Publisher
BioMed Central
Published in
Breast Cancer Research / Issue Special Issue 4/2010
Electronic ISSN: 1465-542X
DOI
https://doi.org/10.1186/bcr2750

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