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BMC Public Health
Published in: BMC Public Health 1/2011

Open Access 01-12-2011 | Research article

Who participates in internet-based worksite weight loss programs?

Authors: Wen You, Fabio A Almeida, Jamie M Zoellner, Jennie L Hill, Courtney A Pinard, Kacie C Allen, Russell E Glasgow, Laura A Linnan, Paul A Estabrooks

Published in: BMC Public Health | Issue 1/2011

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Abstract

Background

The reach and representativeness are seldom examined in worksite weight loss studies. This paper describes and illustrates a method for directly assessing the reach and representativeness of a internet-based worksite weight loss program.

Methods

A brief health survey (BHS) was administered, between January 2008 and November 2009, to employees at 19 worksites in Southwest Virginia. The BHS included demographic, behavioral, and health questions. All employees were blinded to the existence of a future weight loss program until the completion of the BHS.

Results

The BHS has a participation rate of 66 percent and the subsequent weight loss program has a participation rate of 30 percent. Employees from higher income households, with higher education levels and health literacy proficiency were significantly more likely to participate in the program (p's < .01).

Conclusions

Worksite weight loss programs should include targeted marketing strategies to engage employees with lower income, education, and health literacy.
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Metadata
Title
Who participates in internet-based worksite weight loss programs?
Authors
Wen You
Fabio A Almeida
Jamie M Zoellner
Jennie L Hill
Courtney A Pinard
Kacie C Allen
Russell E Glasgow
Laura A Linnan
Paul A Estabrooks
Publication date
01-12-2011
Publisher
BioMed Central
Published in
BMC Public Health / Issue 1/2011
Electronic ISSN: 1471-2458
DOI
https://doi.org/10.1186/1471-2458-11-709

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