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Current Addiction Reports

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01-06-2017 | Alcohol (R Leeman, Section Editor)

The Myriad Influences of Alcohol Advertising on Adolescent Drinking

Authors: Benjamin L. Berey, Cassidy Loparco, Robert F. Leeman, Joel W. Grube

Published in: Current Addiction Reports | Issue 2/2017

Abstract

Purpose of Review

This review investigates effects of alcohol advertising on adolescent drinking. Prior reviews focused on behavioral outcomes and long-term effects. In contrast, the present review focuses on subgroups with greater exposure to alcohol advertising, research methods to study alcohol advertising, potential mechanisms underlying relationships between adolescent exposure to alcohol advertising, and increased drinking and points to prevention/intervention strategies that may reduce effects of alcohol advertising.

Recent Findings

Alcohol advertising influences current and future drinking. Further, evidence suggests that adolescents may be targeted specifically. Alcohol advertisements may influence behavior by shifting alcohol expectancies, norms regarding alcohol use, and positive attitudes. Media literacy programs may be an effective intervention strategy.

Summary

Adolescents are exposed to large quantities of alcohol advertisements, which violate guidelines set by the alcohol industry. However, media literacy programs may be a promising strategy for adolescents to increase critical thinking and create more realistic expectations regarding alcohol.

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Title: The Myriad Influences of Alcohol Advertising on Adolescent Drinking
Authors: Benjamin L. Berey
Cassidy Loparco
Robert F. Leeman
Joel W. Grube
Publication date: 01-06-2017
Publisher: Springer International Publishing
Published in: Current Addiction Reports / Issue 2/2017
Electronic ISSN: 2196-2952
DOI: https://doi.org/10.1007/s40429-017-0146-y

Keynote webinar | Spotlight on medication adherence

Springer Medicine

The Myriad Influences of Alcohol Advertising on Adolescent Drinking

Abstract

Purpose of Review

Recent Findings

Summary

Keynote webinar | Spotlight on medication adherence

Springer Medicine

Abstract

Purpose of Review

Recent Findings

Summary

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