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Published in:

01-04-2020

Adolescents’ and Young Adults’ Aesthetics and Functionality Preferences for Online Tobacco Education

Authors: Allison J. Lazard, Jessica Pikowski, Lindsey Horrell, Jennifer Cornacchione Ross, Seth M. Noar, Erin L. Sutfin

Published in: Journal of Cancer Education | Issue 2/2020

Abstract

As cigarette use rates decline among adolescents and young adults, public health officials face new challenges with high use of non-cigarette tobacco products (NCTPs). Online tobacco education is a potential solution to discourage use, yet limited information is available for how online media should look and function. This study aims to fill this gap by conducting focus group interviews to identify adolescents and young adults’ aesthetic and functionality preferences for online tobacco education (phase 1) followed by interviews to assess a NCTP education website developed (phase 2). We found preferences for use of font and colors to highlight tobacco information in organized designs. Interactive features (quizzes) motivated engagement, and participants desired responsive designs that function similarly across devices. Public health researchers and educators should apply aesthetic and functionality preferences to reduce NCTP use and help create a tobacco-free future for youth.

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Title: Adolescents’ and Young Adults’ Aesthetics and Functionality Preferences for Online Tobacco Education
Authors: Allison J. Lazard
Jessica Pikowski
Lindsey Horrell
Jennifer Cornacchione Ross
Seth M. Noar
Erin L. Sutfin
Publication date: 01-04-2020
Publisher: Springer US
Published in: Journal of Cancer Education / Issue 2/2020
Print ISSN: 0885-8195
Electronic ISSN: 1543-0154
DOI: https://doi.org/10.1007/s13187-019-1475-4

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