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Translational Behavioral Medicine
Published in: Translational Behavioral Medicine 4/2016

01-12-2016 | Original Research

Online tobacco websites and online communities—who uses them and do users quit smoking? The quit-primo and national dental practice-based research network Hi-Quit studies

Authors: Sarah L. Cutrona, MD, MPH, Rajani S. Sadasivam, PhD, Kathryn DeLaughter, MA, Ariana Kamberi, MBA, Julie E. Volkman, PhD, Nathan Cobb, MD, Gregg H. Gilbert, DDS, Midge N. Ray, MSN, Thomas K. Houston, MD, The National Dental PBRN Collaborative Group comprises practitioners, faculty and staff who contributed to this activity. A list of these persons is at http://nationaldentalpbrn.org/publication.php

Published in: Translational Behavioral Medicine | Issue 4/2016

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Abstract

Online tobacco cessation communities are beneficial but underused. Our study examined whether, among smokers participating in a web-assisted tobacco intervention (Decide2quit.org), specific characteristics were associated with navigating to BecomeAnEx.org, an online cessation community, and with subsequent quit rates. Among smokers (N = 759) registered with Decide2quit.org, we identified visitors to BecomeAnEx.org, examining associations between smoker characteristics and likelihood of visiting. We then tested for associations between visits and 6-month cessation (point prevalence). We also tested for an interaction between use of other online support-seeking (Decide2quit.org tobacco cessation coaches), visiting, and 6-month cessation. One quarter (26.0 %; n = 197) of the smokers visited BecomeAnEx.org; less than one tenth (7.5 %; n = 57) registered to participate in the online forum. Visitors were more likely to be female (73.0 vs. 62.6 % of non-visitors, P < 0.01) to have visited a cessation website before (33.0 vs. 17.4 %, P < 0.01) and to report quit attempts in the previous year (62.0 vs. 53.0 %, P = 0.03). In analyses of all participants, BecomeAnEx.org visiting was not associated with 6-month quit completion. Among participants who communicated with a coach, BecomeAnEx.org visiting also lacked a significant association with 6 month quit completion, although a non-significant trend toward quit completion in visitors was noted (OR 2.21, 95 % CI 0.81–3.1). Online cessation communities attract smokers with previous cessation website experience and recent quit attempts. Community visiting was not associated with quit rates in our study, but low use may have limited our power to detect differences. Further research should explore whether an additive effect can be achieved by offering community visitors support via online coaches.
Appendix
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Metadata
Title
Online tobacco websites and online communities—who uses them and do users quit smoking? The quit-primo and national dental practice-based research network Hi-Quit studies
Authors
Sarah L. Cutrona, MD, MPH
Rajani S. Sadasivam, PhD
Kathryn DeLaughter, MA
Ariana Kamberi, MBA
Julie E. Volkman, PhD
Nathan Cobb, MD
Gregg H. Gilbert, DDS
Midge N. Ray, MSN
Thomas K. Houston, MD
The National Dental PBRN Collaborative Group comprises practitioners, faculty and staff who contributed to this activity. A list of these persons is at http://nationaldentalpbrn.org/publication.php
Publication date
01-12-2016
Publisher
Springer US
Published in
Translational Behavioral Medicine / Issue 4/2016
Print ISSN: 1869-6716
Electronic ISSN: 1613-9860
DOI
https://doi.org/10.1007/s13142-015-0373-5

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