Published in:
01-02-2017 | editorial
To print or not to print
Or the publisher’s dilemma how to present a growing complexity of scientific knowledge to clinicians, helping them to improve their daily care for their patients
Published in: memo - Magazine of European Medical Oncology | Issue 1/2017
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Ten years ago, in spring 2007 a noble lady wearing a queenly looking hat invited me (WH) to start a new printed journal on hematology and oncology with a focus on the German-speaking community. The well-known publisher Springer Company intended to expand in that field of medicine. Certainly, it was a distinguished honor being selected for such a project. But, analyzing the opportunities and potential draw-backs of such a project, I came to the conclusion: “hands off!”. Considering the small number of Austrian hematologists and medical oncologists, the potential of authors or reviewers would have been fully exhausted within the first three issues.
The well-attuned team of memo. a Rupert Bartsch – the academic spearhead. b Wolfgang Hilbe – the optimistic pathfinder. c Waltraud Radlherr – the master of memo’s web
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