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Annals of Behavioral Medicine
Published in: Annals of Behavioral Medicine 4/2015

01-08-2015 | Original Article

Do Young Adults Perceive That Cigarette Graphic Warnings Provide New Knowledge About the Harms of Smoking?

Authors: Renee E. Magnan, PhD, Linda D. Cameron, PhD

Published in: Annals of Behavioral Medicine | Issue 4/2015

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Abstract

Background

Although much research on graphic cigarette warnings has focused on motivational responses, little focus has been given to how much individuals learn from these labels.

Purpose

This study aims to investigate whether graphic warnings provide greater perceived new knowledge of smoking consequences compared to text-only warnings, and to test a mediational model whereby perceived new knowledge promotes discouragement from smoking through its impact on worry.

Methods

In two studies, young adult smokers and nonsmokers (ages 18–25) evaluated graphic + text and corresponding text-only labels on perceived knowledge, worry about the harms addressed by the warning, and discouragement from smoking.

Results

Compared to text-only labels, graphic + text labels were rated as providing better understanding, more new knowledge, and being more worrisome and discouraging. Perceived new knowledge predicted greater discouragement from smoking directly and through worry.

Conclusions

Graphic warnings may be more efficacious than text-based warnings in increasing knowledge and worry about harms, and discouragement from smoking.
Appendix
Available only for authorised users
Footnotes
1
Due to the relatively low alphas, we computed separate mediation analyses for personal understanding and perceived new knowledge. Each model yielded identical patterns of findings (tests of the direct and indirect effects were significant at p < .001 in both models), thus we only report the mediation analyses for the combined-item measure.
 
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Metadata
Title
Do Young Adults Perceive That Cigarette Graphic Warnings Provide New Knowledge About the Harms of Smoking?
Authors
Renee E. Magnan, PhD
Linda D. Cameron, PhD
Publication date
01-08-2015
Publisher
Springer US
Published in
Annals of Behavioral Medicine / Issue 4/2015
Print ISSN: 0883-6612
Electronic ISSN: 1532-4796
DOI
https://doi.org/10.1007/s12160-015-9691-6

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