Published in:

01-12-1999 | Special Section on Tailored Print Communication

One size does not fit all: The case for tailoring print materials

Authors: Matthew W. Kreuter, Ph.D., M.P.H., Victor J. Strecher, Ph.D., M.P.H., Bernard Glassman, M.A.T.

Published in: Annals of Behavioral Medicine | Issue 4/1999