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Annals of Behavioral Medicine

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01-10-2011 | Original Article

Impact of Framing on Intentions to Vaccinate Daughters against HPV: A Cross-Cultural Perspective

Authors: Julia Lechuga, Ph.D, Geoffrey R. Swain, M.D., Lance S. Weinhardt, Ph.D.

Published in: Annals of Behavioral Medicine | Issue 2/2011

Abstract

Background

Effective promotion of the human papilloma virus (HPV) vaccine across ethnic/racial groups may help curtail disparities in cervical cancer rates.

Purpose

This study aims to investigate mothers’ intentions to vaccinate daughters against HPV as a function of message framing (gain versus loss) across three cultural groups: Hispanic, non-Hispanic white, and non-Hispanic African-American.

Methods

One hundred fifty mothers were recruited from city department of health clinics and asked to respond to information about the HPV vaccine for their daughters. In a repeated-measures experiment, two different frames (gain and loss) were used to present the information.

Results

The results indicated that both frames are equally effective in promoting vaccination intentions in non-Hispanic white mothers. Conversely, a loss frame message was more effective in non-Hispanic African-American and Hispanic mothers.

Conclusions

Information sharing campaigns, aimed at promoting the HPV vaccine among ethnic minority groups should be modified to not focus exclusively on the benefits of vaccination.

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Title: Impact of Framing on Intentions to Vaccinate Daughters against HPV: A Cross-Cultural Perspective
Authors: Julia Lechuga, Ph.D
Geoffrey R. Swain, M.D.
Lance S. Weinhardt, Ph.D.
Publication date: 01-10-2011
Publisher: Springer-Verlag
Published in: Annals of Behavioral Medicine / Issue 2/2011
Print ISSN: 0883-6612
Electronic ISSN: 1532-4796
DOI: https://doi.org/10.1007/s12160-011-9273-1

Keynote webinar | Spotlight on medication adherence

Springer Medicine

Impact of Framing on Intentions to Vaccinate Daughters against HPV: A Cross-Cultural Perspective

Abstract

Background

Purpose

Methods

Results

Conclusions

Keynote webinar | Spotlight on medication adherence

Springer Medicine

Abstract

Background

Purpose

Methods

Results

Conclusions

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