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01-04-2008 | Original Article

Appearance Motives to Tan and Not Tan: Evidence for Validity and Reliability of a New Scale

Authors: Guy Cafri, M.A., J. Kevin Thompson, Ph.D., Megan Roehrig, Ph.D., Ariz Rojas, M.A., Steffanie Sperry, M.A., Paul B. Jacobsen, M.A., Joel Hillhouse, Ph.D.

Published in: Annals of Behavioral Medicine | Issue 2/2008

Abstract

Background

Risk for skin cancer is increased by UV exposure and decreased by sun protection. Appearance reasons to tan and not tan have consistently been shown to be related to intentions and behaviors to UV exposure and protection.

Purpose

This study was designed to determine the factor structure of appearance motives to tan and not tan, evaluate the extent to which this factor structure is gender invariant, test for mean differences in the identified factors, and evaluate internal consistency, temporal stability, and criterion-related validity.

Method

Five-hundred eighty-nine females and 335 male college students were used to test confirmatory factor analysis models within and across gender groups, estimate latent mean differences, and use the correlation coefficient and Cronbach’s alpha to further evaluate the reliability and validity of the identified factors.

Results

A measurement invariant (i.e., factor-loading invariant) model was identified with three higher-order factors: sociocultural influences to tan (lower order factors: media, friends, family, significant others), appearance reasons to tan (general, acne, body shape), and appearance reasons not to tan (skin aging, immediate skin damage). Females had significantly higher means than males on all higher-order factors. All subscales had evidence of internal consistency, temporal stability, and criterion-related validity.

Conclusions

This study offers a framework and measurement instrument that has evidence of validity and reliability for evaluating appearance-based motives to tan and not tan.

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Title: Appearance Motives to Tan and Not Tan: Evidence for Validity and Reliability of a New Scale
Authors: Guy Cafri, M.A.
J. Kevin Thompson, Ph.D.
Megan Roehrig, Ph.D.
Ariz Rojas, M.A.
Steffanie Sperry, M.A.
Paul B. Jacobsen, M.A.
Joel Hillhouse, Ph.D.
Publication date: 01-04-2008
Publisher: Springer-Verlag
Published in: Annals of Behavioral Medicine / Issue 2/2008
Print ISSN: 0883-6612
Electronic ISSN: 1532-4796
DOI: https://doi.org/10.1007/s12160-008-9022-2

Keynote webinar | Spotlight on medication adherence

Springer Medicine

Appearance Motives to Tan and Not Tan: Evidence for Validity and Reliability of a New Scale

Abstract

Background

Purpose

Method

Results

Conclusions

Keynote webinar | Spotlight on medication adherence

Springer Medicine

Abstract

Background

Purpose

Method

Results

Conclusions

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