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Journal of Gambling Studies
Published in: Journal of Gambling Studies 3/2018

01-09-2018 | Original Paper

Gambling and Sport: Implicit Association and Explicit Intention Among Underage Youth

Authors: En Li, Erika Langham, Matthew Browne, Matthew Rockloff, Hannah Thorne

Published in: Journal of Gambling Studies | Issue 3/2018

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Abstract

This study examined whether an implicit association existed between gambling and sport among underage youth in Australia, and whether this implicit association could shape their explicit intention to gamble. A sample of 14–17 year old Australian participants completed two phases of tasks, including an implicit association test based online experiment, and a post-experiment online survey. The results supported the existence of an implicit association between gambling and sport among the participants. This implicit association became stronger when they saw sport-relevant (vs. sport-irrelevant) gambling logos, or gambling-relevant (vs. gambling-irrelevant) sport names. In addition, this implicit association was positively related to the amount of sport viewing, but only among those participants who had more favorable gambling attitudes. Lastly, gambling attitudes and advertising knowledge, rather than the implicit association, turned out to be significant predictors of the explicit intention to gamble.
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Metadata
Title
Gambling and Sport: Implicit Association and Explicit Intention Among Underage Youth
Authors
En Li
Erika Langham
Matthew Browne
Matthew Rockloff
Hannah Thorne
Publication date
01-09-2018
Publisher
Springer US
Published in
Journal of Gambling Studies / Issue 3/2018
Electronic ISSN: 1573-3602
DOI
https://doi.org/10.1007/s10899-018-9756-0

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