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01-08-2021 | Colorectal Cancer

Online Information for Colorectal Cancer Screening: A Content Analysis of YouTube Videos

Authors: Jasleen Brar, Mahzabin Ferdous, Tasnima Abedin, Tanvir C Turin

Published in: Journal of Cancer Education | Issue 4/2021

Abstract

Preventive care is a form of healthcare that aims to prevent diseases or detect diseases in an eary stage, especially for diseases like colorectal cancer. YouTube is a platform with great reach and opportunity to educate the public through preventive healthcare-related resources. However, understanding on current YouTube resources, specifically related to colorectal cancer screening, are inadequate in terms of informational quality. In this study, videos related to colorectal cancer and colorectal cancer screening were identified and analyzed by two reviewers. Very useful (4.5%), moderately useful (18.5%), somewhat useful (38.9%), and not useful (38.2%) videos were categorized based on a usefulness scale compiled by medical professionals. Less useful videos are paralleled with more views and public engagement in comparison with more useful videos which had been released by more credible sources. There is a significant association between video length and level of usefulness as well between video source and usefulness. This study illustrates the need for better educational healthcare resources and/or filtration on widely accessible platforms such as YouTube.

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Title: Online Information for Colorectal Cancer Screening: A Content Analysis of YouTube Videos
Authors: Jasleen Brar
Mahzabin Ferdous
Tasnima Abedin
Tanvir C Turin
Publication date: 01-08-2021
Publisher: Springer US
Keywords: Colorectal Cancer
Colorectal Cancer
Published in: Journal of Cancer Education / Issue 4/2021
Print ISSN: 0885-8195
Electronic ISSN: 1543-0154
DOI: https://doi.org/10.1007/s13187-020-01710-8

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