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Community Mental Health Journal
Published in: Community Mental Health Journal 4/2017

01-05-2017 | Brief Report

Attention Deficit Hyperactivity Disorder on YouTube: Framing, Anchoring, and Objectification in Social Media

Authors: Seok Kang, Jae-Sik Ha, Teresa Velasco

Published in: Community Mental Health Journal | Issue 4/2017

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Abstract

This study investigated videos about Attention Deficit Hyperactivity Disorder (ADHD) on YouTube in terms of issues, sources, and episodic–thematic aspects. A total of 685 videos uploaded onto YouTube between 2006 and 2014 were content analyzed. Results demonstrated that the top three key issues about ADHD were symptom, child, and treatment. Doctor, patient, and supporter were the three most interviewed sources. Videos from the public sector including the government, company representative, and public organizations were relatively rare compared to other sources suggesting the potential for a greater role for the government and public sector contributions to YouTube to provide credible information relevant to public awareness, campaigns, and policy announcements. Meanwhile, many personal videos in the episodic frame advocated social solutions. This result implies that YouTube videos about health information from the private sectors have the potential to affect change at the social level.
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Metadata
Title
Attention Deficit Hyperactivity Disorder on YouTube: Framing, Anchoring, and Objectification in Social Media
Authors
Seok Kang
Jae-Sik Ha
Teresa Velasco
Publication date
01-05-2017
Publisher
Springer US
Published in
Community Mental Health Journal / Issue 4/2017
Print ISSN: 0010-3853
Electronic ISSN: 1573-2789
DOI
https://doi.org/10.1007/s10597-016-0015-5

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