Skip to main content
Top
Published in: BMC Medical Informatics and Decision Making 1/2015

Open Access 01-12-2015 | Research article

A randomised controlled trial of personalised decision support delivered via the internet for bowel cancer screening with a faecal occult blood test: the effects of tailoring of messages according to social cognitive variables on participation

Authors: Carlene J Wilson, Ingrid HK Flight, Deborah Turnbull, Tess Gregory, Stephen R Cole, Graeme P Young, Ian T Zajac

Published in: BMC Medical Informatics and Decision Making | Issue 1/2015

Login to get access

Abstract

Background

In Australia, bowel cancer screening participation using faecal occult blood testing (FOBT) is low. Decision support tailored to psychological predictors of participation may increase screening. The study compared tailored computerised decision support to non-tailored computer or paper information. The primary outcome was FOBT return within 12 weeks. Additional analyses were conducted on movement in decision to screen and change on psychological variables.

Methods

A parallel, randomised controlled, trial invited 25,511 people aged 50–74 years to complete an eligibility questionnaire. Eligible respondents (n = 3,408) were assigned to Tailored Personalised Decision Support (TPDS), Non-Tailored PDS (NTPDS), or Control (CG) (intention-to-treat, ITT sample). TPDS and NTPDS groups completed an on-line baseline survey (BS) and accessed generic information. The TPDS group additionally received a tailored intervention. CG participants completed a paper BS only. Those completing the BS (n = 2270) were mailed an FOBT and requested to complete an endpoint survey (ES) that re-measured BS variables (per-protocol, PP sample).

Results

FOBT return: In the ITT sample, there was no significant difference between any group (χ2(2) = 2.57, p = .26; TPDS, 32.5%; NTPDS, 33%; and CG, 34.5%). In the PP sample, FOBT return in the internet groups was significantly higher than the paper group (χ2(2) = 17.01, p < .001; TPDS, 80%; NTPDS, 83%; and CG, 74%). FOBT completion by TPDS and NTPDS did not differ (χ2(1) = 2.23, p = .13). Age was positively associated with kit return.
Decision to screen: 2227/2270 of the PP sample provided complete BS data. Participants not wanting to screen at baseline (1083/2227) and allocated to TPDS and NTPDS were significantly more likely to decide to screen and return an FOBT than those assigned to the CG. FOBT return by TPDS and NTPDS did not differ from one another (OR = 1.16, p = .42).
Change on psychosocial predictors: Analysis of change indicated that salience and coherence of screening and self-efficacy were improved and faecal aversion decreased by tailored messaging.

Conclusions

Online information resources may have a role in encouraging internet-enabled people who are uncommitted to screening to change their attitudes, perceptions and behaviour.

Trial registration

Australian New Zealand Clinical Trials Registry ACTRN12610000095​066
Literature
1.
go back to reference Australian Institute of Health and Welfare and Australasian Association of Cancer Registries (AIHW&AACR). Cancer in Australia: an overview 2012. Cancer series No. 74. Cat. no. CAN 70. Canberra: AIHW; 2012. Australian Institute of Health and Welfare and Australasian Association of Cancer Registries (AIHW&AACR). Cancer in Australia: an overview 2012. Cancer series No. 74. Cat. no. CAN 70. Canberra: AIHW; 2012.
2.
go back to reference Kronborg O, Jorgensen OD, Fenger C, Rasmussen M. Randomized study of biennial screening with a faecal occult blood test: results after nine screening rounds. Scand J Gastroenterol. 2004;39(9):846–51.CrossRefPubMed Kronborg O, Jorgensen OD, Fenger C, Rasmussen M. Randomized study of biennial screening with a faecal occult blood test: results after nine screening rounds. Scand J Gastroenterol. 2004;39(9):846–51.CrossRefPubMed
3.
go back to reference Scholefield J, Moss S, Mangham C, Whynes D, Hardcastle J. Nottingham trial of faecal occult blood testing for colorectal cancer: a 20-year follow-up. Gut. 2012;61:1036–40.CrossRefPubMed Scholefield J, Moss S, Mangham C, Whynes D, Hardcastle J. Nottingham trial of faecal occult blood testing for colorectal cancer: a 20-year follow-up. Gut. 2012;61:1036–40.CrossRefPubMed
4.
go back to reference Hewitson P, Glasziou P, Watson E, Towler B, Irwig L. Cochrane systematic review of colorectal cancer screening using the fecal occult blood test (Hemoccult): an update. Am J Gastroenterol. 2008;103:1541–9.CrossRefPubMed Hewitson P, Glasziou P, Watson E, Towler B, Irwig L. Cochrane systematic review of colorectal cancer screening using the fecal occult blood test (Hemoccult): an update. Am J Gastroenterol. 2008;103:1541–9.CrossRefPubMed
5.
go back to reference Mandel JS, Church TR, Bond JH, Ederer F, Geisser MS, Mongin SJ, et al. The effect of fecal occult-blood screening on the incidence of colorectal cancer. N Engl J Med. 2000;343:1603–7.CrossRefPubMed Mandel JS, Church TR, Bond JH, Ederer F, Geisser MS, Mongin SJ, et al. The effect of fecal occult-blood screening on the incidence of colorectal cancer. N Engl J Med. 2000;343:1603–7.CrossRefPubMed
6.
go back to reference Hewitson P, Glasziou P, Irwig L, Towler B, Watson E. Screening for colorectal cancer using the faecal occult blood test, Hemoccult. Cochrane Database of Syst Rev. 2007; Issue 1. Art. No.: CD001216. doiI:10.1002/14651858.CD001216.pub2 Hewitson P, Glasziou P, Irwig L, Towler B, Watson E. Screening for colorectal cancer using the faecal occult blood test, Hemoccult. Cochrane Database of Syst Rev. 2007; Issue 1. Art. No.: CD001216. doiI:10.1002/14651858.CD001216.pub2
7.
go back to reference Australian Institute of Health and Welfare. National Bowel Cancer Screening Program monitoring report: phase 2, July 2008-June 2011. Cancer Series No 65, Cat. No. CAN61. Canberra: AIHW; 2012. Australian Institute of Health and Welfare. National Bowel Cancer Screening Program monitoring report: phase 2, July 2008-June 2011. Cancer Series No 65, Cat. No. CAN61. Canberra: AIHW; 2012.
8.
go back to reference Gellad Z, Provenzale D. Colorectal cancer: national and international perspective on the burden of disease and public health impact. Gastroenterology. 2010;138(6):2177–90.CrossRefPubMed Gellad Z, Provenzale D. Colorectal cancer: national and international perspective on the burden of disease and public health impact. Gastroenterology. 2010;138(6):2177–90.CrossRefPubMed
10.
go back to reference Yang D, Gross C, Soulos P, Yu J. Estimating the magnitude of colorectal cancers prevented during the era of screening. Cancer. 2014;120:2893–901.CrossRefPubMed Yang D, Gross C, Soulos P, Yu J. Estimating the magnitude of colorectal cancers prevented during the era of screening. Cancer. 2014;120:2893–901.CrossRefPubMed
11.
go back to reference Altobelli E, Lattanzi A, Paduano R, Varassi G, di Orio F. Colorectal cancer prevention in Europe: burden of disease and status of screening programs. Prev Med. 2014;62:132–41.CrossRefPubMed Altobelli E, Lattanzi A, Paduano R, Varassi G, di Orio F. Colorectal cancer prevention in Europe: burden of disease and status of screening programs. Prev Med. 2014;62:132–41.CrossRefPubMed
12.
go back to reference Stacey D, Legare S, Col N, Bennettt C, Barry M, Eden K, et al. Decision aids for people facing health treatment or screening decisions. Cochrane Database of Syst Rev. 2014; Issue 1. Art. No.: CD001431. doi:10.1002/14651858.CD001431.pub4. Stacey D, Legare S, Col N, Bennettt C, Barry M, Eden K, et al. Decision aids for people facing health treatment or screening decisions. Cochrane Database of Syst Rev. 2014; Issue 1. Art. No.: CD001431. doi:10.1002/14651858.CD001431.pub4.
13.
go back to reference Rimer B, Kreuter M. Advancing tailored health communication: a persuasion and message effects perspective. J Commun. 2006;56 Suppl 1:84–201. Rimer B, Kreuter M. Advancing tailored health communication: a persuasion and message effects perspective. J Commun. 2006;56 Suppl 1:84–201.
14.
go back to reference Noar SM, Benac CN, Harris MS. Does tailoring matter? Meta-analytic review of tailored print health behavior change interventions. Psychol Bull. 2007;133:673–93.CrossRefPubMed Noar SM, Benac CN, Harris MS. Does tailoring matter? Meta-analytic review of tailored print health behavior change interventions. Psychol Bull. 2007;133:673–93.CrossRefPubMed
15.
go back to reference Fotheringham MJ, Owies D, Leslie E, Owen N. Interactive health communication in preventive medicine: internet-based strategies in teaching and research. Am J Prev Med. 2000;19:113–20.CrossRefPubMed Fotheringham MJ, Owies D, Leslie E, Owen N. Interactive health communication in preventive medicine: internet-based strategies in teaching and research. Am J Prev Med. 2000;19:113–20.CrossRefPubMed
16.
17.
go back to reference Albada A, Ausems MG, Bensing JM, van Dulmen S. Tailored information about cancer risk and screening: a systematic review. Patient Educ Couns. 2009;77:155–71.CrossRefPubMed Albada A, Ausems MG, Bensing JM, van Dulmen S. Tailored information about cancer risk and screening: a systematic review. Patient Educ Couns. 2009;77:155–71.CrossRefPubMed
18.
go back to reference Marcus A, Mason M, Wolfe P, Rimer B, Lipkus J, Strecher V, et al. The efficacy of tailored print materials in promoting colorectal cancer screening: results from a randomized trial involving callers to the National Cancer Institute’s Cancer Information Service. J Health Commun. 2005;10:83–104.CrossRefPubMed Marcus A, Mason M, Wolfe P, Rimer B, Lipkus J, Strecher V, et al. The efficacy of tailored print materials in promoting colorectal cancer screening: results from a randomized trial involving callers to the National Cancer Institute’s Cancer Information Service. J Health Commun. 2005;10:83–104.CrossRefPubMed
19.
go back to reference Vernon SW, Bartholomew LK, McQueen A, Bettencourt JL, Greisinger A, Coan SP, et al. A randomized controlled trial of a tailored interactive computer-delivered intervention to promote colorectal cancer screening: sometimes more is just the same. Ann Behav Med. 2011;41:284–99.CrossRefPubMedPubMedCentral Vernon SW, Bartholomew LK, McQueen A, Bettencourt JL, Greisinger A, Coan SP, et al. A randomized controlled trial of a tailored interactive computer-delivered intervention to promote colorectal cancer screening: sometimes more is just the same. Ann Behav Med. 2011;41:284–99.CrossRefPubMedPubMedCentral
20.
go back to reference Prochaska JO, Redding CA, Evers KE. The transtheoretical model and stages of change. In: Glanz K, Rimer B, Viswanath K, editors. Health behavior and health education: theory, research, and practice. 4th ed. San Francisco, CA: Jossey-Bass; 2008. p. 97–121. Prochaska JO, Redding CA, Evers KE. The transtheoretical model and stages of change. In: Glanz K, Rimer B, Viswanath K, editors. Health behavior and health education: theory, research, and practice. 4th ed. San Francisco, CA: Jossey-Bass; 2008. p. 97–121.
21.
go back to reference Michie S, Johnston M, Francis J, Hardeman W, Eccles M. From theory to intervention: mapping theoretically derived behavioural determinants to behaviour change techniques. Appl Psychol. 2008;57:660–80.CrossRef Michie S, Johnston M, Francis J, Hardeman W, Eccles M. From theory to intervention: mapping theoretically derived behavioural determinants to behaviour change techniques. Appl Psychol. 2008;57:660–80.CrossRef
22.
go back to reference Myers RE, Sifri R, Hyslop T, Rosenthal M, Vernon SW, Cocroft J, et al. A randomized controlled trial of the impact of targeted and tailored interventions on colorectal cancer screening. Cancer. 2007;110:2083–91.CrossRefPubMed Myers RE, Sifri R, Hyslop T, Rosenthal M, Vernon SW, Cocroft J, et al. A randomized controlled trial of the impact of targeted and tailored interventions on colorectal cancer screening. Cancer. 2007;110:2083–91.CrossRefPubMed
23.
go back to reference Flight IH, Wilson CJ, McGillivray J, Myers RE. Cross-cultural validation of the preventive health model for colorectal cancer screening: an Australian study. Health Educ Behav. 2010;37:724–36.CrossRefPubMed Flight IH, Wilson CJ, McGillivray J, Myers RE. Cross-cultural validation of the preventive health model for colorectal cancer screening: an Australian study. Health Educ Behav. 2010;37:724–36.CrossRefPubMed
24.
go back to reference Flight IH, Wilson CJ, Zajac IT, Hart E, McGillivray JA. Decision support and the effectiveness of web-based delivery and information tailoring for bowel cancer screening: an exploratory study. JMIR Res Protoc. 2012; doi:10.2196/resprot.2135. Flight IH, Wilson CJ, Zajac IT, Hart E, McGillivray JA. Decision support and the effectiveness of web-based delivery and information tailoring for bowel cancer screening: an exploratory study. JMIR Res Protoc. 2012; doi:10.2196/resprot.2135.
25.
go back to reference Wilson CJ, Flight IH, Zajac IT, Turnbull D, Young GP, Cole SR, et al. Protocol for population testing of an internet-based personalised decision support system for colorectal cancer screening. BMC Med Inform Decis Mak. 2010;10:50.CrossRefPubMedPubMedCentral Wilson CJ, Flight IH, Zajac IT, Turnbull D, Young GP, Cole SR, et al. Protocol for population testing of an internet-based personalised decision support system for colorectal cancer screening. BMC Med Inform Decis Mak. 2010;10:50.CrossRefPubMedPubMedCentral
29.
go back to reference Lairson D, DiCarlo M, Myers R, Wolf T, Cocroft J, Sifri R, et al. Cost-effectiveness of targeted and tailored interventions on colorectal cancer screening use. Cancer. 2007;112:779–88.CrossRef Lairson D, DiCarlo M, Myers R, Wolf T, Cocroft J, Sifri R, et al. Cost-effectiveness of targeted and tailored interventions on colorectal cancer screening use. Cancer. 2007;112:779–88.CrossRef
30.
go back to reference Rawl S, Menon U, Champion V, May F, Loehreer P, Hunter C, et al. Do benefits and barriers differ by stage of adoption for colorectal cancer screening? Health Educ Res. 2005;20:137–48.CrossRefPubMed Rawl S, Menon U, Champion V, May F, Loehreer P, Hunter C, et al. Do benefits and barriers differ by stage of adoption for colorectal cancer screening? Health Educ Res. 2005;20:137–48.CrossRefPubMed
32.
go back to reference Department of Health and Ageing. National Bowel Cancer Screening Program: consumer information booklet. Canberra: Commonwealth of Australia; 2011. Department of Health and Ageing. National Bowel Cancer Screening Program: consumer information booklet. Canberra: Commonwealth of Australia; 2011.
33.
go back to reference Oster C, Zajac I, Flight I, Hart E, Young G, Wilson C, et al. Ambivalence and its influence on participation in screening for colorectal cancer. Qual Health Res. 2013;23:1188–201.CrossRefPubMed Oster C, Zajac I, Flight I, Hart E, Young G, Wilson C, et al. Ambivalence and its influence on participation in screening for colorectal cancer. Qual Health Res. 2013;23:1188–201.CrossRefPubMed
34.
go back to reference Vernon S, Myers R, Tilley B. Development and validation of an instrument to measure factors related to colorectal cancer screening adherence. Cancer Epidemiol Biomarkers Prev. 1997;6:825–32.PubMed Vernon S, Myers R, Tilley B. Development and validation of an instrument to measure factors related to colorectal cancer screening adherence. Cancer Epidemiol Biomarkers Prev. 1997;6:825–32.PubMed
35.
go back to reference Tiro JA, Vernon S, Hyslop T, Myers R. Factorial validity and invariance of a survey measuring psychosocial correlates of colorectal cancer screening among African Americans and Caucasians. Cancer Epidemiol Biomarkers Prev. 2005;14:2855–61.CrossRefPubMed Tiro JA, Vernon S, Hyslop T, Myers R. Factorial validity and invariance of a survey measuring psychosocial correlates of colorectal cancer screening among African Americans and Caucasians. Cancer Epidemiol Biomarkers Prev. 2005;14:2855–61.CrossRefPubMed
36.
go back to reference Cole S, Zajac I, Gregory T, Mehaffey S, Roosa N, Turnbull D, et al. Psychosocial variables associated with colorectal cancer screening in South Australia. Int J Behav Med. 2011;18:302–9.CrossRefPubMed Cole S, Zajac I, Gregory T, Mehaffey S, Roosa N, Turnbull D, et al. Psychosocial variables associated with colorectal cancer screening in South Australia. Int J Behav Med. 2011;18:302–9.CrossRefPubMed
37.
go back to reference Zajac I, Flight I, Turnbull D, Young G, Cole S, Wilson C. Self-reported bowel screening rates in older Australians and its implications for public health screening programmes. Aust Med J. 2013;6:411–7.CrossRef Zajac I, Flight I, Turnbull D, Young G, Cole S, Wilson C. Self-reported bowel screening rates in older Australians and its implications for public health screening programmes. Aust Med J. 2013;6:411–7.CrossRef
38.
go back to reference Australian Bureau of Statistics. Census of Population and Housing: Socio-Economic Indexes for Areas (SEIFA), Australia, 2011. Canberra: ABS; 2013. Australian Bureau of Statistics. Census of Population and Housing: Socio-Economic Indexes for Areas (SEIFA), Australia, 2011. Canberra: ABS; 2013.
39.
go back to reference Australian Institute of Health and Welfare. National Bowel Cancer Screening Program: monitoring report 2012–2013. Cancer series No. 84. Cat. no. CAN81. Canberra: AIHW; 2014. Australian Institute of Health and Welfare. National Bowel Cancer Screening Program: monitoring report 2012–2013. Cancer series No. 84. Cat. no. CAN81. Canberra: AIHW; 2014.
40.
go back to reference Zajac I, Flight I, Wilson C, Turnbull D, Cole S, Young G. Internet usage and openness to internet-delivered health information among Australian adults aged over 50 years. Aust Med J. 2012;5:262–7.CrossRef Zajac I, Flight I, Wilson C, Turnbull D, Cole S, Young G. Internet usage and openness to internet-delivered health information among Australian adults aged over 50 years. Aust Med J. 2012;5:262–7.CrossRef
41.
go back to reference Wilson C, Flight I, Hart E, Turnbull D, Cole S, Young G. Internet access for delivery of health information to Australians older than 50. Aust N Z J Public Health. 2008;32:174–6.CrossRefPubMed Wilson C, Flight I, Hart E, Turnbull D, Cole S, Young G. Internet access for delivery of health information to Australians older than 50. Aust N Z J Public Health. 2008;32:174–6.CrossRefPubMed
Metadata
Title
A randomised controlled trial of personalised decision support delivered via the internet for bowel cancer screening with a faecal occult blood test: the effects of tailoring of messages according to social cognitive variables on participation
Authors
Carlene J Wilson
Ingrid HK Flight
Deborah Turnbull
Tess Gregory
Stephen R Cole
Graeme P Young
Ian T Zajac
Publication date
01-12-2015
Publisher
BioMed Central
Published in
BMC Medical Informatics and Decision Making / Issue 1/2015
Electronic ISSN: 1472-6947
DOI
https://doi.org/10.1186/s12911-015-0147-5

Other articles of this Issue 1/2015

BMC Medical Informatics and Decision Making 1/2015 Go to the issue