BJ Fogg
ABSTRACT
I will share three possible paths that persuasive technologies might take in the coming years: MixMasters, Swishers, and MegaMonkeys. These speculative futures may help us reevaluate our methods for research and design. Even if my three scenarios never happen, what seems certain is that our current practices, in both industry and academics, will inevitably change as we develop better tools for creating, distributing, and measuring persuasive technologies. I believe these changes will come sooner than most expect.
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