Food Is Love: Advertising and Gender Roles in Modern America

Katherine J. Parkin

Published by University of Pennsylvania Press 2006

Food Is Love

Advertising and Gender Roles in Modern America

Katherine J. Parkin

https://doi.org/10.9783/9780812204070

Overview
Contents

About this book

"An engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture."—Library Journal

Author / Editor information

Katherine J. Parkin teaches history at Monmouth University.

Reviews

"Food Is Love is well-written, comprehensive, and compelling, and makes a significant contribution to the literature on advertising history and women's studies."—Jennifer Scanlon, Bowdoin College

"The engagingly titled Food Is Love is also an engaging read. Its comprehensiveness, its clear organization, and the authority it commands through its evidence make this book a valuable resource for scholars, and it should be widely adopted in classes in advertising history, women's history, and American cultural history."—Journal of American History

"A delectable history of food advertising since the late nineteenth century. . . A very readable book filled with significant information about advertising, gender roles, and consumerism."—American Historical Review

"Parkin delivers an engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture. . . . An enlightening study of gender roles in advertising."—Library Journal

"A singularly revealing insight into this consumptive and surprisingly constant dimension of the American female and cultural psyche."—-Midwest Book Review

Topics

Frontmatter Publicly Available Download PDF	i
Contents Publicly Available Download PDF	vii
Introduction Requires Authentication Unlicensed Licensed Download PDF	1
Chapter 1 Advertisers and Their Paradigm: Women as Consumers Requires Authentication Unlicensed Licensed Download PDF	12
Chapter 2 Love, Fear, and Freedom: Selling Traditional Gender Roles Requires Authentication Unlicensed Licensed Download PDF	30
Chapter 3 Women’s Power to Make Us: Cooking Up a Family’s Identity Requires Authentication Unlicensed Licensed Download PDF	79
Chapter 4 Authority and Entitlement: Men in Food Advertising Requires Authentication Unlicensed Licensed Download PDF	125
Chapter 5 Health, Beauty, and Sexuality: A Woman’s Responsibility Requires Authentication Unlicensed Licensed Download PDF	159
Chapter 6 A Mother’s Love: Children and Food Advertising Requires Authentication Unlicensed Licensed Download PDF	193
Epilogue Requires Authentication Unlicensed Licensed Download PDF	222
Periodical and Archive Sources and Abbreviations Requires Authentication Unlicensed Licensed Download PDF	225
Notes Requires Authentication Unlicensed Licensed Download PDF	229
Index Requires Authentication Unlicensed Licensed Download PDF	287
Acknowledgments Requires Authentication Unlicensed Licensed Download PDF	295

(Deutsch)

Language: English
Publisher: University of Pennsylvania Press
Audience: College/higher education;
Pages
- Main content: 304
Illustrations
- Other: 25 illus.
Keywords: American History; Home Economics; American Studies

eBook

Published: June 3, 2011
ISBN: 9780812204070