Toward a Modified UTAUT Model for IT Acceptance by Senior Citizens: Using Technology Life Style as an Individual Difference Factor

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Abstract:

An aging population has become a common structural problem for advanced countries worldwide. In the modern era of rapid IT (Information Technology) development, the adoption of technology products by senior citizens is an issue studied by many researchers. Demographic variables have been used as factors for investigating the individual differences in most of the research on IT acceptance; however, little research has actually examined the cognitive-oriented individual difference issues. Therefore, this study uses the Unified Theory of Acceptance and Use of Technology (UTAUT) model as the basis for its research and integrates the Technology Life Style (TLS) as the cognitive-oriented individual difference factor to propose an extended model for investigating senior citizens acceptance of new technological products. In a sequence of studies based on this extended model, we will prepare questionnaires and a survey on Taiwans senior citizens using a strict research design procedure. The results can provide the government with suggestions for planning IT education for senior citizens and offers reference indexes of different dimensions for the developers of technology products to evaluate the appropriateness of IT auxiliary products for senior citizens.

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757-763

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April 2014

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