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Tobacco control and trade policy: Proactive strategies for integrating policy norms

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Abstract

Palpable tension continues at the intersection of tobacco control and trade policy. Through consideration of four major tobacco control-related trade disputes, we suggest how to empower public health proponents in the face of entrenched economic policymaking norms. We argue that a more effective pro-tobacco control message should: (a) seek to be broadly consistent with core principles of the world trading system, (b) boldly assert countries’ international commitments to the Framework Convention on Tobacco Control, (c) marshal deep scientific evidence, and (d) come from a broad range of actors, including from low- and middle-income countries as well as from other trade policy community members.

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Acknowledgements

We thank participants at the Population Health Sciences Seminar Series at the University of Wisconsin School of Medicine and Public Health for excellent input on this research. All errors, of course, remain ours.

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Correspondence to Jeffrey Drope.

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Not surprisingly, treaties and trade policies are part of the environment that affects tobacco control efforts. The authors suggest that there are ways to make use of and overcome a trade environment that is potentially hostile to tobacco control.

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Drope, J., Lencucha, R. Tobacco control and trade policy: Proactive strategies for integrating policy norms. J Public Health Pol 34, 153–164 (2013). https://doi.org/10.1057/jphp.2012.36

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