Abstract
This is when market researchers in a shopping center stop a sample of passersby and ask if they’re willing to answer a few questions. Those who agree then participate in one-onone interviews to largely determine how they purchase and what drives their loyalty.
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© 2007 Interbrand
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Swystun, J. (2007). M. In: Swystun, J. (eds) The Brand Glossary. Palgrave Macmillan, London. https://doi.org/10.1057/9780230626409_13
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DOI: https://doi.org/10.1057/9780230626409_13
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-4039-9809-5
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