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Current Nutrition Reports

Monitoring the Power of Child-Targeted Food Packaging: a Review of the Literature

  • 01-03-2021
  • Maternal and Childhood Nutrition (AC Wood, Section Editor)
Published in:
Authors
Charlene Elliott
Emily Truman
Published in
Current Nutrition Reports | Issue 1/2021

Abstract

Purpose of Review

Given the need to limit unhealthy food marketing to children, more information is required around strategies for its monitoring. Child-directed food packaging, in particular, requires special consideration: packaging drives decision-making at the point-of-sale and is a powerful means of capturing children’s attention. This review examines and summarizes literature that monitors the “power” (persuasive techniques) of packaging, in order to assess what these broader strategies contribute to monitoring child-targeted packaged foods.

Recent Findings

Eleven relevant studies on monitoring (spanning food, tobacco, and cannabis packaging) were examined. Strategies regarding the precise measurement indicators, accurate data collection and management, and time trends analysis were identified; from this, a set of criteria for monitoring the power of packaging in retail settings was proposed.

Summary

Examining literature on the monitoring of the “power” of packaging reveals the paucity of research in this area. This review details how packaging features can be effectively tracked in different contexts and over time.
Title
Monitoring the Power of Child-Targeted Food Packaging: a Review of the Literature
Authors
Charlene Elliott
Emily Truman
Publication date
01-03-2021
Publisher
Springer US
Published in
Current Nutrition Reports / Issue 1/2021
Electronic ISSN: 2161-3311
DOI
https://doi.org/10.1007/s13668-020-00349-7
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