Research Article

Understanding adoption of new technologies: Technology readiness and technology acceptance as an integrated concept

Authors:

Abstract

Discovering the antecedents of technology use is of major importance in the field of technology adoption. This study investigates the relationship between the personality dimensions of TRI (Technology Readiness Index) and the system specific dimensions of TAM (Technology Acceptance Model). Data was collected from 186 employees in various Norwegian organisations. Structural equation modelling was used to test the relationship between dimensions of TRI and TAM. The results show that optimism and innovativeness significantly influences perceived usefulness and perceived ease of use. Further, perceived usefulness has a significant positive influence on actual usage. The results imply that both personality dimensions and system specific dimensions are of major importance when adopting new technology. This should be considered when organisations develop implementation strategies.

Keywords:

technology readinesstechnology acceptanceadoptionimplementation
  • Year: 2012
  • Volume: 3 Issue: 1
  • Page/Article: 38-52
  • DOI: 10.5334/jeps.aq
  • Submitted on 4 Jan 2011
  • Published on 6 May 2012
  • Peer Reviewed