Understanding Internet Banking Adoption and Use Behavior: A Hong Kong Perspective

doi:10.4018/jgim.2004070102

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Understanding Internet Banking Adoption and Use Behavior: A Hong Kong Perspective

Siu-cheung Chan, Ming-te Lu

Source Title: Journal of Global Information Management (JGIM)12(3)

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MLA

Chan, Siu-cheung, and Ming-te Lu. "Understanding Internet Banking Adoption and Use Behavior: A Hong Kong Perspective." JGIM vol.12, no.3 2004: pp.21-43. http://doi.org/10.4018/jgim.2004070102

APA

Chan, S. & Lu, M. (2004). Understanding Internet Banking Adoption and Use Behavior: A Hong Kong Perspective. Journal of Global Information Management (JGIM), 12(3), 21-43. http://doi.org/10.4018/jgim.2004070102

Chicago

Chan, Siu-cheung, and Ming-te Lu. "Understanding Internet Banking Adoption and Use Behavior: A Hong Kong Perspective," Journal of Global Information Management (JGIM) 12, no.3: 21-43. http://doi.org/10.4018/jgim.2004070102

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Abstract

This study investigates adoption/use behavior within the context of Hong Kong Internet Banking services. A research framework based on the extended Technology Acceptance Model (TAM2) and Social Cognitive Theory is developed to identify factors that would influence the adoption and continue use of Internet Banking. Structural Equation Modeling (SEM) is employed to examine the entire pattern of inter-correlations among the eight proposed constructs, and to test related propositions empirically. A survey involving a total of 499 university students is conducted and confirmatory factor analysis used to determine the measurement efficacies. The results reveal that both subjective norm and computer self-efficacy indirectly play significant roles in influencing the intention to adopt Internet Banking. Perceived ease of use has a significant indirect effect on intention to adopt/use through perceived usefulness, while its direct effect on intention to adopt is not significant.

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Understanding Internet Banking Adoption and Use Behavior: A Hong Kong Perspective

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