A Service Quality Model and its Marketing Implications
Abstract
Proposes to develop a service quality model, based on test of a sample of business executives, which describes how the quality of services is perceived by customers. Looks at its marketing implications, in which functional quality is seen to be a very important dimension of a perceived service. Concludes that quality dimensions are interrelated and that the importance of image should be recognised.
Keywords
Citation
Grönroos, C. (1984), "A Service Quality Model and its Marketing Implications", European Journal of Marketing, Vol. 18 No. 4, pp. 36-44. https://doi.org/10.1108/EUM0000000004784
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited